Home > Consumer Behavior & Trends, Consumer Intentions & Actions Survey, Monthly Consumer Survey > One in Four McDonald’s Customers Unhappy with Their Health

One in Four McDonald’s Customers Unhappy with Their Health

Is there a sad-faced clown behind Ronald McDonald’s smiling veneer? According to new analysis by BIGinsight™ of fast food restaurant customers*, McDonald’s patrons are the unhappiest** with their health. Conversely, Chick-fil-A diners reported being the happiest, followed by Subway and Arby’s.

Happy with Health

McDonald’s, though, doesn’t stand alone when it comes to customers at odds with their wellbeing. More than one in five Taco Bell, Wendy’s, and Burger King diners also indicated they were “totally unhappy” or “unhappy” with their health.

Unhappy with Health

While McDonald’s and other burger-and-fries eateries are often lambasted for fueling America’s problems with obesity, this may not just be a case of “you are what you eat.” After all, Chick-fil-A does serve up fried chicken and those tasty waffle fries which I love to dip in mayo. Many sandwich offerings at Arby’s tip the scales at 500+ calories apiece, and at Subway, that $5 footlong will cost you much more in fat and calories when you add bacon, double cheese, and extra mayo [OK, maybe I have a mayo problem.]

The difference between fast food customers who are happier with their health, though, is that away from the drive-thru, these people are more prone to exercise [see chart], count their calories, focus on fat intake, and watch their health in general. So, waffle-fries-with-mayo is probably more like a guilty pleasure than the lunchtime norm to these patrons.

Fast Food Patrons who Exercise Regularly

Need more evidence? About three in ten McDonald’s customers say they don’t do anything with regard to their health (such as exercising; watching calories, carbs, salt or fat intake; buying organic; etc.) Burger King connoisseurs aren’t far behind with this sentiment.

For more information on this data, please contact BIGinsight™.

* McDonald’s, Wendy’s, Subway, Burger King, Taco Bell, Chick-fil-A, Arby’s, and KFC customers were analyzed for this report. “Customers” are defined as those who eat most often at a given fast food restaurant (an unaided, write-in response).

** Respondents were posed with this question: On a scale of 1-5 with 1 being “Totally Unhappy,” and 5 being “Totally Happy,” how would you rate your happiness level with your Health?

Source: BIGinsight™ Monthly Consumer Survey – FEB-12 (N = 8716, 2/1 – 2/8/12)

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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