Top Ten Back-to-School Trends + Audio Analysis
As you are probabaly now quite well aware, BIGinsight has been a proud partner in the collection of the National Retail Federations’s Back-to-School insights for 10 seasons.
And, I recently had the opportunity – nay, privilege - of co-presenting on their annual Back-to-School Media Briefing with NRF President/CEO Matthew Shay. While Matt reviewed the top ten Back-to-School trends (BTW how cool is the infographic below?), I spoke for about ten minutes on the overall state of consumers and how this may be influencing the Back-to-School season. Be sure to click on the link below to listen – you’ll hear a lot of great insights and explanations beyond what has already been released.