Home > Consumer Behavior & Trends, Monthly Consumer Survey, Retail > Hot Trends for September: Election, NFL, Fall Fashion

Hot Trends for September: Election, NFL, Fall Fashion

The “Hot or Not?” segment in our September survey was full of current events, personalities, and [my favorite] fall fashion trends. But what trumped the royal family, fantasy football, and peplum tops?

The 2012 Presidential Election.

I guess, though, it would be a little disturbing if the 9,000+ consumers who completed this month’s survey were more excited about the next generation Wii U than the race to the White House. #priorities

Fall’s arrival also has consumers gearing up for the 2012 NFL season as well as fantasy football leagues. And, despite its recent political controversy, Chick-fil-A is still a winner with fast foodies:

In other news, it appears that Prince Harry’s recent antics in Las Vegas only served to endear him further with Americans at large. The royal, now serving in Afghanistan, bested big bro Prince William in our poll this month. Lance Armstrong – with his own “Did he? / Didn’t he?” doping drama – found himself in an unfamiliar position toward the end of the pack this month.

With half the population – i.e. men – finding little to get excited about here, fashion trends typically find themselves in “ice cold” territory. However, it does look like ladies’ best bets for fall are entrenched in the more preppy territory with hunter green and blazers topping vegan leather and peplum tops.

I’m grateful, though, that women under 35 are more psyched about the faux leather movement: while my husband recently gave my leather-like coated denim a big thumbs down [the term “80s groupie” was used], this is a trend I’m planning to stick with…anything to keep you young, right?

For more on what we found “Hot or Not?” for the month of September, plus other consumer highlights, check out this month’s video briefing:

Source: BIGinsight.com

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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