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Battle of the Sexes: Merry Mobile Activities

December 4, 2012 3 comments

I’ve been making a list, checking it twice, storing it in my mobile device…and clearly singing as I do so. Nearly 3 in 10 (29.7%) Mobile Users say they do the same—minus the singing. However, according to Prosper Mobile Insights™, the most popular merry mobile activity among smartphone and tablet users is taking pictures (85.0%), so get ready for all the Instagram notifications! The majority also plan to check the weather and keep in touch with loved ones they won’t get to see for the holidays, thanks to mobile making it so easy to share every holiday moment with those near and far.

Top mobile holiday activities are similar across genders, and there really isn’t much of a battle between men and women when it comes to spreading holiday cheer via technology. Women win the title of “Cheermeister” on nearly all mobile activities analyzed. From sharing holiday experiences through social media, to looking for holiday recipes and even purchasing products, Female Mobile Users appear more likely than their male counterparts to get merry with mobile this year:

Merry Mobile Activities

Click here to access the complimentary Mobile InsightCenter™ and see all of the holiday mobile activities!

Women are also much more prone than men to use their smartphones and tablets for discovering new decorating ideas, keeping track of upcoming holiday events (thank you Google calendar for reminding me where I need to be all the time!) and keeping gift lists. If you are like me, that gift list doesn’t just say “shirt for brother” – it lists the brand, color, size, special fit and perhaps even a photo so you can just show a store associate and quickly locate what you need.

Speaking of shopping…searching for gifts, stores and deals is another hot holiday activity to accomplish via mobile among both men and women, along with purchasing products. To find out more about how Mobile Users prefer to make mobile purchases, be sure to check out our latest release: Browsers/Apps More Popular than Swipe/Tap Method for Mobile Holiday Purchasing, according to Prosper Mobile Insights™


Source: Prosper Mobile Insights™ Mobile Survey, NOV-12, N=333

© 2012, Prosper®

New November Insights in a Snap!

November 16, 2012 Leave a comment

This month’s Consumer Snapshot is ready! The video below is a concise look at a few trending topics for the month of November, designed to give you a BIG picture view of current consumers.

Here’s a brief overview of what we’re seeing from consumers in November 2012:

- Confidence reaches a five year high
– With the holiday season on the horizon, it appears that consumers are in a gifting mood
– With the majority planning to begin holiday purchasing before December, the tightwad tendencies we’ve seen over the past few months have begun to relax
– Payless advances to the co-leader position in Shoes
– Walmart trumps Whole Foods, Trader Joe’s in Organics
– 90 Day Outlook: Mixed from October, UP from Nov-11, Nov-10
– I hope Santa blings me something sparkly
– What’s Hot…Giving thanks for Black Friday?


Be sure to check out the NEW Consumer Snapshot InsightCenter™. When you register for complimentary access to this InsightCenter™, you’ll have the ability to segment an advance preview of our all-star insights on consumer confidence, employment, shopping strategies, and future purchase plans by several key demographic groups. You can also download this month’s text summary (which includes additional insights) as well as the PowerPoint analysis through this InsightCenter™.

Interested in becoming a BIG VIP? Please click here to sign up for access to a host of complimentary insights, from our briefings and webinars to press releases and more.

Source: BIGinsight.com

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

Generation Gap: Withdrawing Trust

October 9, 2012 1 comment

Do you trust your bank? Or do you stash your cash inside the mattress? We asked Americans how they felt about their personal bank and the federal banking system. Nearly 3 in 4 (73.8%) said they can count on their local bank while fewer (39.4%) put stock in the U.S. banking system as a whole. Interestingly, trust levels vary by generation:

It seems as though older Americans have more trust in their local bank while youngsters are more trusting of the United States banking system as a whole, compared to other generations.

Gen Yers are also more optimistic that recently announced lower interest rates will help the economy. 31.1% of these young adults are more or much more confident in the housing market as a result of the Fed’s interest rate adjustment. 25.3% say the same about the economy overall along with 23.1% who show a boost of confidence in the job market. Members of Gen X, just one generation older, are less likely to be confident in all three areas:

Perhaps Gen Y is more confident because this age segment is the most likely to take advantage of lower interest rates. 61.2% of members of Gen Y plan to make some type of life change as a result of the Fed’s announcement: 22.4% say they are likely to buy a car, 20.9% are in the market for a home and 20.5% plan to go [back] to school. Most members of older generations do not plan to make any life changes at this time.

For more fresh insights on American consumers, including confidence in the economy, expectations for gas prices and even Election 2012 updates, be sure to check out the complimentary American Pulse™ InsightCenter!

Source: American Pulse™ Survey, September 2012 #2, N=3282

© 2012, Prosper®

Mobile Users Speak: Mobile Aptitude on the Rise

It looks as though mobile devices are here to stay; purchase intentions have been on the rise since 2011, even as the cost of living increases. The latest iPhone installment and newest Droid tablet appear to be on the “Do Not Cut Back” list for most consumers:

More and more consumers are acquiring the means to be mobile.

Naturally, those who have smartphones and tablets are using them for a variety of purposes. Some may even be considering replacing their laptop! Although a desktop or laptop computer is the preferred method for Internet access, this portion has been declining since April 2012. Earlier this year, 2 in 3 (67.1%) preferred using a computer to access the Internet, compared to just over half (56.7%) as of August. Mobile Users who prefer using a smartphone for web surfing have increased in numbers from April (22.3% to 29.0%) along with those who opt for tablet devices (10.7% to 14.3%).

Further, those mobile users with smartphones are going beyond the basics of their gadgets—they not only have means, but also the motivation to use their devices to the fullest. As of September, only 11.7% say they use their smartphone just for call/text/email. The rest of users are split: 46.0% use the basic features plus some applications while 42.2% say their smartphone is their life! These avid users remain in the majority while the proportion of phone fundamentalists is trending downward:

Would you like to discover your own mobile insights? All of these and more can be found at the Prosper Mobile InsightCenter™. Check it out soon! For the entire month of October, Prosper Mobile Insights is offering an All Access Pass to behind-the-scenes segments including wireless providers, retailer shoppers and extended demographic segments.


Source: Prosper Mobile Insights™

© 2012, Prosper®

Surprising Insights: American Pulse

As some of you may know, we’ve been releasing these really handy tools called InsightCenters, perfect for serving up answers in an intuitive, interactive and illustrative way. You can find insights on a wide range of topics – mobile device ownership, Hispanic consumers, new vehicle purchasers, government unemployment stats, and even the economy of China—all at the click of a mouse or the tap of a touch screen!

At the moment I have a domestic focus, and have been exploring our American Pulse InsightCenter, which takes a look at how Americans feel about the upcoming election, the economy, technology, and much more!

In just a few minutes, I was able to easily gather these fun facts:

  • Members of Generation Y are more likely than older generations to say they are addicted to the Internet and Facebook.
    • More Boomers than younger Americans say they are addicted to TV.
  • Men are more likely than women to be happier with the work life, and both genders’ happiness levels in the workplace are higher in 2012 than they were in 2011.
    • Women, however, are more likely than men to be happy or totally happy with their love lives.
  • In July, Hispanics were more likely than Whites and Blacks to thoroughly enjoy their lives rather than worrying about making money.
  • Members of Generation Y are more confident that the government’s economic policies will help lower unemployment, and their confidence is growing.
  • Neither Presidential candidate has a positive Net Promoter Score* among Likely Voters.
    • Obama, however, receives a higher score among Democrats than Romney does among Republicans.

Take a look for yourself and see what you can learn about the pulse of America: the people! And for the people, did I mention access to this InsightCenter is totally free? :)  (Just click the image to access the online version or download to your Android tablet!)

Source: BIGinsight.com

© 2012, Prosper®

*About the Net Promoter Score (NPS): Respondents were asked to rate, on a scale from 0 (Not at all likely) to 10 (Extremely likely), the probability they would recommend each presidential candidate to a friend or colleague. 10 and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0 through 6 are Detractors. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld

Pain at the Pump: Gas Price Impact Update

After learning about how gas price expectations impact behavior, what changes consumers are making as a result, and who they believe is in control, I thought we could take it back to basics this month and dig into where the impact stands today. We know that confidence is up slightly this month but not looking stellar compared to previous years, and the economy continues to play a big role in back-to-school spending plans.  Are pump prices still a pain or are they becoming a slightly more manageable ache? We turn to the Consumer Vital Signs InsightCenter™ to get our answer.

For the third consecutive month, the average gas price* in the U.S. has declined, dropping from $4/gallon in April to $3.42 in July. After hearing about $5/gallon forecasts, $3.42 doesn’t seem so bad. Following suit, the percentage of consumers being impacted by gas prices has declined from 76.3% in April to 71.5% in July, nearly 15 points lower than the 86.0% of Adults 18+ who were being impacted in June of ’08 when the price per gallon was $4.03.

*The average gas price is for the first week of each month to correspond with when the survey is being conducted.

This still means, though, that the majority of consumers are being impacted by fluctuating gas prices and changing their spending habits as a result. After paying $3.25/gallon last week and feeling like I was getting a deal, I quickly came to realize that notion was absurd; $3.25 per gallon is still a lot of money when you remember a day when prices were less than $1/gallon. It seems the majority tends to agree.

While driving less often continues to be the most popular (and logical) habit to conserve fuel, this is down from last year (45.8% in Jul-11 to 41.0% in Jul-12). Reducing dining out, decreasing vacation, spending less on clothing, delaying major purchases, and spending less on groceries are also all down from last year among Adults 18+. Carpooling, however, has seen a very small increase from 7.6% in Jul-11 to 8.3% in Jul-12.

So, is consumers’ pain at the pump excruciating or just a slight annoyance? With the large majority of consumers still being impacted by fluctuating gas prices, it does still seem to cause them a bit of pain. However, Anxiety at the Pump may be a more appropriate name for this ongoing blog. After feeling the pinch of $4/gallon in the midst of the Great Recession, there is always the fear that those prices will become part of the New Normal in the uncertain world we now live in. We may never go back to the days of not being conscious of how much gas we’re using.

To keep updated on fluctuating gas prices and other ways consumers are being impacted, register for the Consumer Vital Signs InsightCenter.

Source: BIGinsight™ Monthly Consumer Survey – JUL-12 (N = 8509, 7/2 – 7/9/12)

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

Generation Gap: Presidential Pop Quiz

June 29, 2012 2 comments

It seems as though Americans were right in saying the quality of education in the U.S. is slipping, and recent American Pulse results support that argument. 66.0% said our children’s knowledge of historical events has gotten somewhat or much worse in the past 10 years. However, it’s not just the children who are forgetting key facts about U.S. history—older generations’ minds are slipping as well, and they don’t have a “failing school system” to blame. The gold stars are few and far between for the Presidential Pop Quiz.

4 in 5 Americans (79.6%) don’t know who wrote the law of the land and is known as the Father of the Constitution. (Seems like an important tidbit that should be remembered instead of pop lyrics, sports stats or a date’s phone number.) Only 20.4% knew that James Madison is the man behind the manuscript that governs our country; most (59.8%) believe Thomas Jefferson wrote the Constitution. Members of Generation Y, those most recently submerged in the school system, were slightly more likely to pick Madison:

Having lived through a historical event seems to make it more memorable. Older Americans in the Silent Generation were most likely to remember that Franklin D. Roosevelt was responsible for the economic programs known collectively as the New Deal. 87.5% of these wise citizens picked the correct answer vs. 58.9% of the youngsters in Gen Y (still a majority though). Members of the Silent Generation know their assassination history better than other ages as well:

Now for the trick question:

Which president was in office when we landed on the moon?

  • John F. Kennedy
  • Lyndon B. Johnson
  • Richard Nixon
  • Gerald Ford

Did you pick out Nixon? The majority of Americans did not—JFK (36.8%) was the popular choice, likely because he declared in 1961 there would be a moon landing by the end of the decade. A significant number of citizens (27.4%) thought Lyndon B. Johnson was in office when we landed on the moon, since he was in office the same year, 1969 (perhaps a thank you should go out to the Disney show Even Stevens for a catchy tune about that). Overall, roughly one-third (32.3%) picked the right president. Boomers, followed by members of Gen Y, were most likely to name Nixon as the Commander in Chief when the lunar landing took place:

Although it seems factual knowledge of the U.S. presidents is lacking, American citizens have a good idea of which presidents would do the best job handling the current economic situation. Nearly 1 in 4 (23.5%) would bring back Ronald Reagan if they could pick any past or current president to run the country. Older Americans show more support for the former-actor-turned-politician; 30.5% of Boomers and 32.4% of the Silent Generation miss Reagan’s tax cuts, deregulation efforts and ability to sustain general prosperity across the nation. Bill Clinton was the #2 pick for most (#1 for Gen Y). I think it’s safe to say Americans don’t want another scandal, but they would prefer a drop in national debt! The #2 for Gen Y is current president, Barack Obama, third among the general population in presidential popularity.  To see how Obama stacks up in 2012, check out the American Pulse™ InsightCenter™, updated twice a month.

Fun Fact: 13.4% of Gen Yers would like to bring back Abraham Lincoln…because he was a truthful politician or because he hunts vampires? I am scared to know the honest answer to that one…

Source: American Pulse™ Survey, June 2012 #1, N = 3,603

© 2012, Prosper®

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