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Battle of the Sexes: Merry Mobile Activities

December 4, 2012 3 comments

I’ve been making a list, checking it twice, storing it in my mobile device…and clearly singing as I do so. Nearly 3 in 10 (29.7%) Mobile Users say they do the same—minus the singing. However, according to Prosper Mobile Insights™, the most popular merry mobile activity among smartphone and tablet users is taking pictures (85.0%), so get ready for all the Instagram notifications! The majority also plan to check the weather and keep in touch with loved ones they won’t get to see for the holidays, thanks to mobile making it so easy to share every holiday moment with those near and far.

Top mobile holiday activities are similar across genders, and there really isn’t much of a battle between men and women when it comes to spreading holiday cheer via technology. Women win the title of “Cheermeister” on nearly all mobile activities analyzed. From sharing holiday experiences through social media, to looking for holiday recipes and even purchasing products, Female Mobile Users appear more likely than their male counterparts to get merry with mobile this year:

Merry Mobile Activities

Click here to access the complimentary Mobile InsightCenter™ and see all of the holiday mobile activities!

Women are also much more prone than men to use their smartphones and tablets for discovering new decorating ideas, keeping track of upcoming holiday events (thank you Google calendar for reminding me where I need to be all the time!) and keeping gift lists. If you are like me, that gift list doesn’t just say “shirt for brother” – it lists the brand, color, size, special fit and perhaps even a photo so you can just show a store associate and quickly locate what you need.

Speaking of shopping…searching for gifts, stores and deals is another hot holiday activity to accomplish via mobile among both men and women, along with purchasing products. To find out more about how Mobile Users prefer to make mobile purchases, be sure to check out our latest release: Browsers/Apps More Popular than Swipe/Tap Method for Mobile Holiday Purchasing, according to Prosper Mobile Insights™


Source: Prosper Mobile Insights™ Mobile Survey, NOV-12, N=333

© 2012, Prosper®

The Aging Of Apple? Google Android Voted Coolest Kid On The Playground

November 13, 2012 Leave a comment

With its cryptic “the playground is open” tagline, the recently planned [and cancelled, #thankyouSandy] Google Android event had many pundits speculating on what would be introduced. So, we thought we’d once again ask the real experts – consumers – for their take on the Android platform versus the Apple iOS. After all, the nearly 9,000 consumers BIGinsight talks to each month correctly gauged the room temperature reception of September’s iPhone 5 announcement from Apple.

Hot or Not? Google Android OS versus Apple iOSAs it turns out, a look at the latest results from our “Hot or Not” feature reveals that the Google Android OS may be becoming quite the pressure cooker for Apple’s iOS. While the majority of adults deemed both the Google Android platform and Apple iOS as pretty popular in October, Android maintained a slight lead on the pairing with 53.0% voting it “hot” to Apple’s 51.4%.

These insights become really interesting, though, when divvied up by generation. While more than three out of five of the must-have Millennial demographic concurred that both platforms were “hot,” it was Android again (with 64.0%) that held the edge over Apple (61.9%). The operating system disparity was greatest among Gen X-ers, who were 10% more likely to side with Android (58.6%) versus Apple (53.4%). Boomers were on the fence for this debate, while Apple finally found some support among the Silent generation. Nearly half (46.8%) of those born before 1946 judged Apple to be “hot,” four points higher than those who felt the same way about Android (41.4%).

HOT: Google Android OS versus Apple iOS

Bottom Line: While both platforms are undoubtedly popular, it seems that the children of our future – Millennials and Gen X-ers – are positioning Google Android as the mobile future, at least for the time being. As I recall, playground popularity contests could be pretty competitive.

This post originally appeared on Forbes.com as a contribution to the Prosper Now blog.

Mobile Users Speak: Mobile Aptitude on the Rise

It looks as though mobile devices are here to stay; purchase intentions have been on the rise since 2011, even as the cost of living increases. The latest iPhone installment and newest Droid tablet appear to be on the “Do Not Cut Back” list for most consumers:

More and more consumers are acquiring the means to be mobile.

Naturally, those who have smartphones and tablets are using them for a variety of purposes. Some may even be considering replacing their laptop! Although a desktop or laptop computer is the preferred method for Internet access, this portion has been declining since April 2012. Earlier this year, 2 in 3 (67.1%) preferred using a computer to access the Internet, compared to just over half (56.7%) as of August. Mobile Users who prefer using a smartphone for web surfing have increased in numbers from April (22.3% to 29.0%) along with those who opt for tablet devices (10.7% to 14.3%).

Further, those mobile users with smartphones are going beyond the basics of their gadgets—they not only have means, but also the motivation to use their devices to the fullest. As of September, only 11.7% say they use their smartphone just for call/text/email. The rest of users are split: 46.0% use the basic features plus some applications while 42.2% say their smartphone is their life! These avid users remain in the majority while the proportion of phone fundamentalists is trending downward:

Would you like to discover your own mobile insights? All of these and more can be found at the Prosper Mobile InsightCenter™. Check it out soon! For the entire month of October, Prosper Mobile Insights is offering an All Access Pass to behind-the-scenes segments including wireless providers, retailer shoppers and extended demographic segments.


Source: Prosper Mobile Insights™

© 2012, Prosper®

Mobile Users Speak: Digital Cross-Shopping In Physical Stores

September 6, 2012 Leave a comment

Researching products on a smartphone or tablet is quite popular among Mobile Users – 39.6% say they regularly conduct mobile research while 48.5% occasionally do so. Two in three (66.5%) also regularly or occasionally purchase products using their mobile devices. It’s no big surprise that mobile cross-shopping (searching the web on a mobile device to compare offerings and prices while browsing a physical store) is a growing trend among shoppers equipped with smartphones and tablets.

More than half (59.1%) say they have compared prices on a mobile device while shopping in a physical store. 1 in 3 still purchased from the same physical store (34.5%) but just as many chose to purchase from a different retailer (33.8%). The next most popular mobile cross-shopping activities include purchasing from another retailer’s website, either using a smartphone or tablet (25.9%) or logging on using a laptop after leaving the store (22.3%). Those Mobile Users who shopped Best Buy or Amazon.com in the past 90 days are more likely to engage in these activities:

*For this analysis, Shoppers are defined as those who said they shopped at a particular retailer in the past 90 days.

It’s interesting to see the vast majority of those who’ve recently visited Best Buy have cross-shopped without leaving a store, further promoting Best Buy’s growing reputation as Amazon.com’s showroom. These savvy mobile users are looking for the best buy, whether it’s at their current shopping location, next door or online.

Further, mobile devices are great shopping companions. 39.0% say they’ve used a smartphone or tablet to check out product reviews, 35.7% have scanned a QR code for more info, 23.8% have “checked in” for a discount and 17.7% requested a price match—all while shopping in a physical store! Amazon and Best Buy customers are even more prone to these thrifty digital habits:

Over a third (36.8%) of Best Buy shoppers say they’ve requested a price match via mobile while shopping…perhaps they’ve informed a Geek of a better buy found through the Price Check app from Amazon? Best Buy could be in trouble if Amazon’s customers continue to find the site so favorable.

Source: Prosper Mobile Insights™, Mobile Survey (AUG-12), N=328

© 2012, Prosper®

Mobile Users Speak: Unlimited Data vs. Giga-budgeting

Does your data run low? Do you guard it on the go? Do you track it with an app or budget like a pro?

Conveniently fitting my rhyme, nearly half of Mobile Users would simply say “No!”

47.2% admit they do not actively track their data usage (50% of Verizon customers and 43.7% of AT&T customers say the same). For those Mobile Users who do watch how much data they use to post social updates, check their email, listen to music and “draw something” for friends, the top activity to manage data is an upgrade! Other consumers with tighter wallets turn off data throughout the day, budget data usage and cut out certain activities that use up too many gigs:

1 in 10 Verizon customers also download an app to watch how close they come to their data limit. 8.7% of AT&T customers say they have switched providers to increase their available data.

It’s clear Mobile Users don’t want wireless companies to do away with unlimited data plans: 80.4% would rather pay a flat rate for data each month, regardless of how much they use while 19.6% prefer to pay per GB used. (I fall into that 1 in 5…paying for 4 GB of data each month and using about 0.5 GB is a little disheartening.)

At the moment, the majority of Mobile Users (66.9%) say they have unlimited data plans. More Mobile Users on Team Verizon (72.4%) have these unrestricted plans while 52.4% of AT&T customers say the same.

Concern over data usage certainly isn’t stopping mobile users from browsing the web on their smartphones or tablets. Most prefer to use their device to access Google and Facebook while others say they ONLY use their device to access email or conduct a browser search—no need for a laptop or desktop for these mobile-savvy consumers!

Source: Prosper Mobile Insights™ Mobile Survey, July 2012, N = 326

© 2012, Prosper®

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