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Posts Tagged ‘Consumer Confidence’

New December Insights in a Snap!

December 13, 2012 Leave a comment

This month’s Consumer Snapshot is ready! The video below is a concise look at a few trending topics for the month of December, designed to give you a BIG picture view of current consumers.

Here’s a brief overview of what we’re seeing from consumers in December 2012:

- Will the fiscal cliff prove to be the Grinch who stole Christmas? Confidence backs down two points from November.
– While the official unemployment rate registered at 7.7% for November,this doesn’t seem to be quite the hiring miracle consumers were hoping to see this season.
– After the buying bonanza that was Black Friday and Cyber Monday, consumers’ penchant for practicality rises in December.
– It appears that along with trimming the tree this month, consumers will also be trimming their budgets.
– Walmart versus Kohl’s is a toss-up this month in Women’s Clothing.
– Amazon.com climbs to record customer share in Electronics.
– It’s a frosty 90 Day Outlook with spending plans looking downward from Nov-12, Dec-11.
– What’s Hot? Holiday shopping…online.

 

Be sure to check out the NEW Consumer Snapshot InsightCenter™. When you register for complimentary access to this InsightCenter™, you’ll have the ability to segment an advance preview of our all-star insights on consumer confidence, employment, shopping strategies, and future purchase plans by several key demographic groups. You can also download this month’s text summary (which includes additional insights) as well as the PowerPoint analysis through this InsightCenter™.

Interested in becoming a BIG VIP? Please click here to sign up for access to a host of complimentary insights, from our briefings and webinars to press releases and more.

Source: BIGinsight.com

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

New November Insights in a Snap!

November 16, 2012 Leave a comment

This month’s Consumer Snapshot is ready! The video below is a concise look at a few trending topics for the month of November, designed to give you a BIG picture view of current consumers.

Here’s a brief overview of what we’re seeing from consumers in November 2012:

- Confidence reaches a five year high
– With the holiday season on the horizon, it appears that consumers are in a gifting mood
– With the majority planning to begin holiday purchasing before December, the tightwad tendencies we’ve seen over the past few months have begun to relax
– Payless advances to the co-leader position in Shoes
– Walmart trumps Whole Foods, Trader Joe’s in Organics
– 90 Day Outlook: Mixed from October, UP from Nov-11, Nov-10
– I hope Santa blings me something sparkly
– What’s Hot…Giving thanks for Black Friday?


Be sure to check out the NEW Consumer Snapshot InsightCenter™. When you register for complimentary access to this InsightCenter™, you’ll have the ability to segment an advance preview of our all-star insights on consumer confidence, employment, shopping strategies, and future purchase plans by several key demographic groups. You can also download this month’s text summary (which includes additional insights) as well as the PowerPoint analysis through this InsightCenter™.

Interested in becoming a BIG VIP? Please click here to sign up for access to a host of complimentary insights, from our briefings and webinars to press releases and more.

Source: BIGinsight.com

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

New October Insights in a Snap!

October 16, 2012 1 comment

This month’s Consumer Snapshot is ready! The video below is a concise look at a few trending topics for the month of October, designed to give you a BIG picture view of current consumers.

Here’s a brief overview of what we’re seeing from consumers in October 2012:

- Beware the fiscal cliff: confidence declines from September
– Employment outlook improves, but still just 1 in 5 expect “fewer” layoffs over the next 6 months
– Practicality when purchasing remains intact
– Increasing savings reaches highest October reading in 6 years
– Walmart wins in Apparel, Shoes
– Toys R Us, Amazon.com see YOY gains in Children’s Toys
– Holiday ’12 is shaping up to be a bit brighter, with the 90 Day Outlook improving for all categories
– DSLR buying trend? Plans to purchase digital cameras highest in 2 years
– Meet Little Miss “Not” Hot for October: Here Comes Honey Boo Boo

 

And NEW this month is the Consumer Snapshot InsightCenter™. When you register for complimentary access to this new InsightCenter™, you’ll have the ability to segment an advance preview of our all-star insights on consumer confidence, employment, shopping strategies, and future purchase plans by several key demographic groups. You can also download this month’s text summary (which includes additional insights) as well as the PowerPoint analysis through this InsightCenter™.

Interested in becoming a BIG VIP? Please click here to sign up for access to a host of complimentary insights, from our briefings and webinars to press releases and more.

Source: BIGinsight.com

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

The Holiday ’12 State of the Consumer

October 11, 2012 Leave a comment

This week, the National Retail Federation announced their 2012 holiday forecast, predicting that sales will rise 4.1% over 2011 to $586.1 billion. The sales growth is expected to be slightly higher than the 10-year average holiday sales increase (3.5%), though pacing below last year’s growth (5.6%). With holiday shoppers gearing up for spending, let’s take a look at the “state of the consumer” as we head into this all-important selling season for retailers:

Confidence is UP, but Feelings are Volatile. In the BIGinsight September monthly survey of more than 9,000 consumers, 38% indicated that they were very confident or confident in chances for a strong economy. This was a high reading for 2012 and a vast improvement over the September 2011’s 23%, when consumers were still reeling from the debt crisis. Confidence is riding a four-point upswing from August to September, but don’t look for this indicator to continue to improve at this pace – 2012 has been a rollercoaster ride for sentiment and continued fluctuation is expected headed into Q4.

Consumer Confidence

The outcome of the “fiscal cliff” drama on Capitol Hill remains big question mark for the sustainability of confidence – as well as holiday sales. Should we fall off that precipice – and realize an average 2013 tax bill increase of $3500 – holiday budgets are bound to shrink. Adding to the precarious position of the economy? Our continuously weak job market. And the upcoming Presidential election also adds to the uncertainty.

Frugality is a Fixture in Consumer Finances. Along with the relatively robust increase in consumer confidence in September, we also witnessed similar increases in those focused on practical purchasing and buying just the necessities. In fact, both indicators are in line with what we saw a year ago, when confidence was just 23%. So yes, Virginia, despite the more positive outlook for the economy, consumers are still being very cautious with what they spend – even as we look forward to the holiday shopping season.

Expect holiday shoppers to stick to budgets, avoid impulse buys, continue smart shopping strategies, such as couponing, sales/promotions, and comparison shopping, as gift-buying commences. Frugality continues to be the name of the game with consumers because they know the economy isn’t “fixed.” Paying down debt and reducing spending remain fiscal priorities headed into the final three months of 2012, while plans to increase savings reached a six-year September high last month, so it appears that consumers may be preparing for holiday shopping as well as those everyday unknowns.

Pricing uncertainty in key areas, like grocery, gas, and apparel, continues to be of concern with consumers. An increasing number of shoppers are relying on their credit cards more compared to September 2011 when purchasing such staples – so we are still seeing signs of struggling consumers. (i.e. Holiday ’12 won’t herald a season of “recovery.”)

However, if it can be avoided, shoppers won’t make this Christmas on credit. Year over year, fewer are paying off just the minimum monthly balance on their cards, while we’ve seen a slight rise in those carrying $0 average monthly balances. The past four years have been a tough road for consumers, but they do appear to be focusing on not falling back into the lax spending/savings patterns that got them into a mess back in 2008.

Consumers Know They Have the Upper Hand with Retailers. Can we call this retail transparency? The rising popularity of mobile devices has taken much of the mystery out of shopping for customers holding a smartphone or tablet. They can compare prices, check availability, and even click “buy” from virtually wherever they are located, and shoppers will work all angles – online, instore, mobile, social media, coupon sites, direct mail, email, and ad circulars – to make sure that their holiday spending remains on budget. It’ll be a spending game that consumers want to win.

However, we know that all retailers can’t compete on low price alone [I’m looking at you, Best Buy.] Great customer service and personal rapport with shoppers will be key in driving traffic to retailers who aren’t low-price providers. Product selection, availability, and brand assortment – something department stores having really honed in on in the past few years – will also serve to turn shoppers’ heads this season. “Cheap is chic” is SO 2008; today’s shoppers want value and are willing to pay a little more for quality – as long as they can use a coupon.

This post originally appeared on Forbes.com as a contribution to the Prosper Now blog.

New September Insights in a Snap!

September 18, 2012 1 comment

This month, we’ve introduced the Consumer Snapshot – a concise look at a few trending topics for the month of September, designed to give you a BIG picture view of current consumers.

In this month’s video analysis, we’re examining consumer confidence, practical spending and personal finances, and the pain at the pump. And, we wrap things up with a peek at Holiday 2012 spending plans.

This month’s video is below, but you can also click over to our full version for a short text summary as well as the link to this month’s complimentary PowerPoint analysis.

 

Interested in becoming a BIG VIP? Please click here to sign up for access to a host of complimentary insights, from our briefings and webinars to press releases and more.

To view the latest BIG Consumer Snapshot in its entirely: September 2012.

Source: BIGinsight.com

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp

Fresh Consumer Insights via Video – August 2012

For those of you who may have missed our latest Executive Briefing, we just wanted to let you know that you still have a chance to get up-to-date on the latest consumer trends via our Video Briefing!

That’s right…in just 5 minutes, we’ll educate you on what you need to know about confidence, consumer spending, unemployment, and retail. Simply click play below to view our latest insights from our Monthly Consumer Survey:

Interested in becoming a BIG VIP? Please click here to sign up for access to a host of complimentary insights, from our briefings and webinars to press releases and more.

For more information on this data, please contact BIGinsight™.

Source: BIGinsight™ Monthly Consumer Survey – AUG-12 (N = 9426, 8/1 – 8/7/12)

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

Does Exercise Incite Positive Thoughts about the Economy?

The positive effects that regular exercise can have on our health and stress levels are well-documented; I personally enjoy the solitary time on my elliptical each morning reading Twilight The Changing American Consumer on my Kindle. But can breaking a sweat help boost economic confidence?

According to our August Consumer survey, 35.2% of those who regularly hit the gym [or pound the pavement?] are “confident” or “very confident” in chances for a strong economy, indexing slightly above the overall average (34.0%). Among those who prefer a more sedentary lifestyle, confidence was subpar (33.3%).

Exercisers are also prone to more positive thinking regarding the employment outlook. Nearly one in five (19.5%) is calling for “fewer” layoffs over the next six months, higher than the overall average (16.9%) as well as their couch potato counterparts (15.4%). Exercisers aren’t as likely to be sweating increasing layoffs, either; about one in four (26.7%) is expecting “more” layoffs, indexing below adults in general (27.6%) as well as non-exercisers (28.1%).

But while exercisers are making more positive predictions for the economy, they are adopting more realistic, financially conservative lifestyles. This month, half (50.7%) of those who work out regularly say they have become more practical in their purchasing, 28% higher than those preferring less active lifestyles (39.4%). Focus on necessities, sticking to budgets, and spending more time with the family are priorities to a higher proportion of those tending toward toning compared to those who, well, are not.

Exercisers are also making sure that their finances are in shape as well; nearly two in five (38.8%) maintains plans to decrease overall spending in the next three months, much higher than those leaning toward lounging (28.4%). We see nearly the same disparities when comparing plans to pay down debt and increase savings:

Also noteworthy: interest in exercising began accelerating when the economy hit the skids. In August 2007, fewer than one in three (30.5%) reported that they were working out regularly, while the economy prospered with a 43.9% confidence rate. Fast forward to 2012, and more are exercising (36.5%) while confidence has dropped to 34.0%:

Is the economic downturn/exercise upturn a just coincidence? Have we been turning to exercise to help alleviate some of the macro-environmental stress brought about by the Great Recession?

Or given the information deluge we’ve experienced via the online, mobile, and social media, have we just become more aware of the benefits of building up a sweat? More motivated?

Or with the growing number of baby boomers entering retirement, is a larger proportion of the population trying to stave off aging?

Or in this economy, is going for a run simply cheaper than dinner-and-a-movie?

Maybe we’ve just become tired of asking, “Do I look fat in this?”

Check out our other blogs on the topic of health and exercise:

One in Four McDonald’s Customers Unhappy with Their Health

Two-Thirds of Trader Joe’s, Whole Foods Shoppers Express Health Happiness

Source: BIGinsight™ Monthly Consumer Survey – AUG-12 (N = 9426, 8/1 – 8/7/12)

© 2012, Prosper®

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