I co-hosted the March BIG Call with a very special guest, Dr. Marianne Bickle, Chair and Director for the Center for Retailing, University of South Carolina. Armed with BIGinsight™ data, Marianne authored the new book, The Changing American Consumer (more on that in a second).
For the first half of the call, I presented new insight from our March Monthly Consumer Survey, which included:
- A rise in Consumer Confidence for the fifth consecutive month
- Fizzling spending with Practicality, Focus on Needs heating up
- The “Save-not-Squander” financial mantra
- The Pain at the Pump predicament
- A BIG Forward Look at 90 day spending plans
For the second half of the Call, Marianne presented NEW findings on the Fast Food industry (which has been a hot topic lately…see also here, here, and here). Using our BIG data, Marianne analyzed consumer trends in Fast Food – by income, census region, and gender – and brought everything full circle with a discussion on The Changing American Consumer.
To listen to the recorded webinar, click here.
For more information on this data, please contact BIGinsight™.
Source: BIGinsight™ Monthly Consumer Survey – MAR-12 (N = 9242, 3/6 – 3/13/12)
© 2012, Prosper®
BIGinsight™ is a trademark of Prosper Business Development Corp.