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First Look: January 2013

January 15, 2013 Leave a comment

Snapshot Summary January 2013Eager to know where consumers stand as we begin the New Year?

We’ve got the latest details on consumer confidence, employment, purchase plans, financial goals as well as what’s hot (or not) in our January 2013 Snapshot Summary. Here are some of the highlights:

- Did the fiscal cliff free fall we nearly experienced lead to more fragile sentiment for the New Year? For January, just over a third (35.3%) is very confident/confident in chances for a strong economy, down two points from last month.

- Though the U.S. unemployment rate remained stagnant at 7.8% for December, consumers maintain slightly higher hopes for the job market compared to thirty days ago. Look for unemployment to remain a hot topic in 2013, though: year-over-year; consumers look less optimistic about the pink slip situation.

- Perhaps some of those holiday gift cards are leading consumers to less practical pastures…this month, while nearly half are poised for pragmatic spending, this figure has declined three points from 30 days ago.

- New Year’s Resolution #1: Fix the Finances…in January, more than a third affirm that they plan to pay down debt and/or decrease overall spending over the next three months, rising from December as well as Jan-12 and Jan-11.

- With the annual average price of gas the highest on record in 2012, it should come as no surprise that drivers haven’t relegated this issue to the back seat…two-thirds are still affected by the pain at the pump. Drivers’ pump price prediction for the end of January is $3.52/gal, just under what was expected at the close of 2012.

- In this month’s retail roundup: In Women’s Clothing, Kohl’s bests Walmart for January, while the big discounter seems to be thisclose to losing the top spot in Shoes as well…stay tuned. Amazon proves it’s the biggest-freight-train-that-could in Electronics, nearly doubling customer share Y-O-Y. And, in an interesting development in Health & Beauty: it appears that 2013 could be a battle between Target and Walgreens…

- Evidence of a holiday hangover? With the gift-giving season in the rearview, consumers take a downward approach to spending compared to December.

- It’s blue skies ahead for vacationers in this month’s BIG Ticket, as 6 month purchase intentions for vacation travel have increased M-O-M and Y-O-Y.

- Not only is Amazon’s the world’s largest online retailer, but it’s the hottest as well…nearly four out of five consumers voted Amazon what’s hot in January. Plus: “Made in America” products, exercise/going to the gym, Super Bowl XLVII, and Walmart.

Our monthly Consumer Snapshot video analysis of the State of the Consumer for 2013 will be released tomorrow, January 16. This special edition includes quick insights on the five things you need to know about consumers in the New Year. To sign up to be a BIGinsight™ VIP and receive our Consumer Snapshot email notification, please click here.

And, to view the Snapshot Summary in its entirely: January 2013.

Source: BIGinsight.com

© 2013, Prosper®

BIGinsight™ is a trademark of Prosper Business Development

New December Insights in a Snap!

December 13, 2012 Leave a comment

This month’s Consumer Snapshot is ready! The video below is a concise look at a few trending topics for the month of December, designed to give you a BIG picture view of current consumers.

Here’s a brief overview of what we’re seeing from consumers in December 2012:

- Will the fiscal cliff prove to be the Grinch who stole Christmas? Confidence backs down two points from November.
- While the official unemployment rate registered at 7.7% for November,this doesn’t seem to be quite the hiring miracle consumers were hoping to see this season.
- After the buying bonanza that was Black Friday and Cyber Monday, consumers’ penchant for practicality rises in December.
- It appears that along with trimming the tree this month, consumers will also be trimming their budgets.
- Walmart versus Kohl’s is a toss-up this month in Women’s Clothing.
- Amazon.com climbs to record customer share in Electronics.
- It’s a frosty 90 Day Outlook with spending plans looking downward from Nov-12, Dec-11.
- What’s Hot? Holiday shopping…online.

 

Be sure to check out the NEW Consumer Snapshot InsightCenter™. When you register for complimentary access to this InsightCenter™, you’ll have the ability to segment an advance preview of our all-star insights on consumer confidence, employment, shopping strategies, and future purchase plans by several key demographic groups. You can also download this month’s text summary (which includes additional insights) as well as the PowerPoint analysis through this InsightCenter™.

Interested in becoming a BIG VIP? Please click here to sign up for access to a host of complimentary insights, from our briefings and webinars to press releases and more.

Source: BIGinsight.com

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

Latest Consumer Insights: August 2012

Early each month, we release our Executive Briefing – complimentary topline insights from our latest Monthly Consumer Survey of more than 8,000 consumers.

And, we’ve just released our latest edition for August. Here’s what you may have missed:

- Economic sentiment climbs for a second consecutive month. This month’s reading was up a point from July and increased 65% from Aug-11…WHAT?! Recall that the debt ceiling crisis reached a fever pitch this time a year ago; as a result, confidence in the economy plummeted to its lowest point in more than two years. While this month’s reading is a step in the right direction, it remains well below pre-recession Aug-07.

- With the official U.S. unemployment rate failing to improve for yet another month, July’s relatively bullish outlook for hiring fades in August. Trepidation about personally becoming laid off continues to be evident this month.

- The slight boost in confidence this month has the opposite effect on practical purchasing tendencies. Will this trend continue? Don’t bet on it…as we approach the autumn months, shoppers may begin to pull back as they start bracing themselves for holiday spending.

- With national average gas prices creeping back up into the upper $3/gal range over the past month, you can expect smart shopping strategies to continue among the nearly three-quarters who say they’ve been impacted by the pain at the pump. Drivers are anticipating an average pump price of $3.76/gal by August 30, $0.30 higher than their forecast for the close of July ($3.46/gal).

- Are shoppers turning to EDLP when it comes to buying clothing? This month, 16.0% indicated that “sales aren’t important to me” when purchasing apparel, increasing from Aug-11 and Aug-10. However with the vast majority either “usually” or “only” buying clothing on sale, retailers ought to be prepared for bargain-hunting Back-to-School shoppers this month.

- Foot Locker gets its kicks again in Shoes this month, with the specialty store once again bumping JC Penney out of the Top 5 for this category.

- When it comes to the reasons why shoppers choose a particular store most often for Groceries, it’s the usual suspects: price, location, selection, and quality. But divide the rationale by the type of store shopped, and you’ll see additional interesting reasons to shop…

- Is this Back-to-Shopping season? With school nearly in session, popular categories like Children’s Clothing, Shoes, Health & Beauty Aids, and Electronics are looking UPward over the next 90 days, according to the BIGinsight™ Diffusion Index.

- While Michael Phelps is certainly golden in the pool, he’s a bit like a fish out of water compared to back-to-school shopping…plus: sales tax holidays, Ryan Lochte, and colored denim

To sign up to receive the monthly BIGinsight™ Executive Briefing, please click here.

And, to view the latest BIG Executive Briefing in its entirely: August 2012.

Source: BIGinsight™ Monthly Consumer Survey – AUG-12 (N = 9426, 8/1 – 8/7/12)

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

Decreasing Spending Echoes Katrina Era + Pain at the Pump

April 27, 2012 1 comment

This month, my co-host for the BIG Call was Stacie Severs, Client Services Manager for BIGinsight and author of our Pain at the Pump blog series.

For the first half of the call, I presented new insight from our April Monthly Consumer survey, which included:
- Consumer Confidence, which stalled in April
- The “More of the Same” outlook for Unemployment
- The rising Focus on Needs, which is in range of recession-era Apr-09 and Apr-10
- The spike in plans to Decrease Overall Spending
- A BIG Forward Look at 90 day spending plans

For the second half of the Call, Stacie presented NEW findings on the impact of gas prices from our American Pulse survey. Here’s a preview:
- Nearly a third of consumers are filling up as soon as they see the price per gallon drop – regardless of whether or not they need it
- Two in five are shopping for apparel less frequently to help budget for the increasing cost of gas
- 20% are using their smartphones to research pump prices

To listen to the recorded webinar, click here.


For more information on this data, please contact BIGinsight™.

Source: BIGinsight™ Monthly Consumer Survey – APR-12 (N = 8724, 4/3 – 4/10/12)

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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