On the eve of what *may* finally be Apple’s iPhone 5 announcement, we thought we’d check in with our consumers to see how they are handling their possible-new-smartphone-related anxiety.
In our August survey of more than 9,000 consumers, we put the iPhone 5 rumors to the test in our monthly “Hot or Not?” feature. As it turns out, more deemed it “not” (66.1%) than “hot” (33.9%) – placing Apple’s would-be new offering at the low end of our heat spectrum this month, just ahead of current tabloid target Kristen Stewart. [cue Debbie Downer]
Recall the iPhone 5 rumblings a year ago? Consumers were much more likely to hotly anticipate the Apple’s latest iPhone iteration back in August 2011, with the majority (50.7%) feeling the heat – from 2011 to 2012, that’s a 33% drop in hotness! With the iPhone 4S not quite living up to our update expectations last year, it appears that consumers are bracing themselves for a less-than-astounding announcement on September 12. #poorSiri
But don’t cry for Apple…it looks like the iPhone 5 [or whatever is soon announced] will have many a shopper clamoring for the new device – particularly among the younger set. Nearly three out of five 18-24 year olds (56.0%) are declaring the 2012 rumors to be “hot,” while those 25-34 index above average as well (45.7%). Expectedly, the temperature on the iPhone 5 buzz gets increasingly chillier as age rises:
With my contract expiring at the end of the year, here’s hoping that Apple’s developed something of grand proportions. You know, it’d be great if Siri could take on my vacuuming. #iwantanappforthat
Source: BIGinsight™ Monthly Consumer Survey, AUG-11, AUG-12
© 2012, Prosper®
BIGinsight™ is a trademark of Prosper Business Development Corp.
As some of you may know, we’ve been releasing these really handy tools called InsightCenters, perfect for serving up answers in an intuitive, interactive and illustrative way. You can find insights on a wide range of topics – mobile device ownership, Hispanic consumers, new vehicle purchasers, government unemployment stats, and even the economy of China—all at the click of a mouse or the tap of a touch screen!
At the moment I have a domestic focus, and have been exploring our American Pulse InsightCenter, which takes a look at how Americans feel about the upcoming election, the economy, technology, and much more!
In just a few minutes, I was able to easily gather these fun facts:
- Members of Generation Y are more likely than older generations to say they are addicted to the Internet and Facebook.
- More Boomers than younger Americans say they are addicted to TV.
- Men are more likely than women to be happier with the work life, and both genders’ happiness levels in the workplace are higher in 2012 than they were in 2011.
- Women, however, are more likely than men to be happy or totally happy with their love lives.
- In July, Hispanics were more likely than Whites and Blacks to thoroughly enjoy their lives rather than worrying about making money.
- Members of Generation Y are more confident that the government’s economic policies will help lower unemployment, and their confidence is growing.
- Neither Presidential candidate has a positive Net Promoter Score* among Likely Voters.
- Obama, however, receives a higher score among Democrats than Romney does among Republicans.
Take a look for yourself and see what you can learn about the pulse of America: the people! And for the people, did I mention access to this InsightCenter is totally free? (Just click the image to access the online version or download to your Android tablet!)
© 2012, Prosper®
*About the Net Promoter Score (NPS): Respondents were asked to rate, on a scale from 0 (Not at all likely) to 10 (Extremely likely), the probability they would recommend each presidential candidate to a friend or colleague. 10 and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0 through 6 are Detractors. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld
When you buy a new smartphone or tablet, do you get excited about having the latest and greatest gadget on the market? Does that excitement fade after about a month when the next “latest and greatest” hits the shelves? You are not alone!
Overall, about 1 in 5 Mobile Users (19.4%) simply have to have a new product or upgrade when it is made available. 23.2% of men say they go out and get it these new products right away while women (15.9%) are less likely to feel the impulse:
I agree with the ladies on this one—I’d rather save my money and enjoy other parts of my life that don’t involve being glued to a gadget. It appears as though the most popular option when a new product is available is to wait for prices to drop before jumping on the mobile bandwagon.
Perhaps because men are more likely to buy the newest tech products as soon as possible, they are also less likely than women to find it difficult to stay up to date with technology upgrades. 42.3% of women somewhat/strongly agree that it is hard to keep up with new and changing technology devices vs. 37.2% of men:
I’m going to have to side with the fellas on this one, mostly because I don’t bother to try to keep up!
For more insights on mobile users, including how smartphones and tablets are used on vacation, check out our latest press release: Top Ways Mobile Users Stay “Connected” on Vacation: Personal Email, GPS & Keeping in Touch, According to Latest Mobile Survey.
Even more insights are available on your tablet via the Prosper Mobile InsightCenter. You can install the app on your iPad or download to your Android™ tablet. No tablet? No problem! View the InsightCenter online here.
Android™ is a trademark of Google, Inc.
Source: Prosper Mobile Insights™ Mobile Survey, March 2012, N=346
© 2012, Prosper®