Customers’ Choice – A Look Back

Sorry…we aren’t about to reveal the 2011 Customers’ Choice Winners, but we have been hard at work on this year’s list in recent weeks.  So I thought that now would be a great time to take a look back at previous winners.

For the past several years, we’ve been pleased to provide the research behind the Customers’ Choice Awards to the NRF Foundation…research which (of course) comes straight from the thoughts of more than 9,000 consumers in our Consumer Intentions & Actions® survey.

Zappos.com took home top honors in 2011, moving up from #3 in previous years. Perennial favorites for customer service include Amazon.com, L.L.Bean, and Overstock.com.

Below are the NRF Foundation/American Express Customers’ Choice Award Winners for the past two years:

2010

  1. Zappos.com
  2. Amazon.com
  3. L.L.Bean
  4. Overstock.com
  5. Lands’ End
  6. JC Penney
  7. Kohl’s
  8. QVC
  9. Nordstrom
  10. Newegg

2009

  1. L.L.Bean
  2. Overstock.com
  3. Zappos.com
  4. Amazon.com
  5. QVC
  6. Coldwater Creek
  7. HSN
  8. Lands’ End
  9. JCPenney
  10. (tie) Kohl’s, Nordstrom

To read more about the 2010 results as well as methodology, click here.

Stay tuned for the 2011 results, which will be announced at the NRF 101st Annual Convention & EXPO.

©2011, Prosper®

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