Consumers’ Hot/Not Predictions for 2012? To the [Word] Cloud!

Consumers Hot/Not Predictions for 2012? To the [Word] Cloud!

In our January survey, along with the list of items consumers rated “Hot” or “Not,” we asked respondents to name the  trends or personalities they thought would be Hot or Not throughout 2012. Posed as an open-ended question, we received a variety of answers, which I am excited to share with you today!

Much of the feedback we received could be classified into one of the five main “trend” groups. Here’s a sampling:

One respondent's astute prediction for 2012.

The Political:

“2012 Presidential Election”
“Employment and Healthcare”
“Getting rid of career politicians”
“The political climate”

The Economical:

“A Job”
“American Made Goods”
“DIY Home Remodeling”
“Couponing”
“Going back to ‘old school’ way of life”
“Saving money”

The Fashionable:

“90s styles and music with make a comeback”
“Animal prints”
“Bright Colors”
“Colored Jeans”

The Pop Cultural:

“Angelina Jolie”
“Definitely the Kardashians (Not)”
“Duchess Kate”
“Geeks will continue to be popular on TV!”
“More dumb reality shows”

The Technological:

“3D TVs”
“Apple products”
“Electric cars”
“Faster, cheaper smartphones”
“Tablets will continue their rule!!”

Of course, I’d like to throw in my personal favorite: “Abraham Lincoln will rise from the grave to hunt vampires.” [LOVED that book!]

But with write-ins for 9,000+ respondents a little daunting to sift through thoroughly, we loaded consumers’ predictions for the 2012 Hot [or Not] Trends into Wordle and extracted this fun word “cloud”:

From skinny jeans to new technology, from Tim Tebow to the Kardashians, and from the Obamas to the economy, consumers named a wide variety of sure-to-be-talked-about topics for 2012. Click to enlarge.

Do you get the picture?

For more information on this data, please contact BIGinsight™.

Source: Consumer Intentions & Actions® Survey – JAN-12 (N = 9317, 1/4 – 1/11/12)

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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