The Bloom is Off the Rose for Confidence + 4 Key Insights about Hispanic Consumers
This month, my co-host for the BIG Call was Dianne Kremer, Senior Analyst for BIGinsight. Dianne is also the editor of Prosper China’s Quarterly Briefings on Chinese Consumers and is a frequency quoted expert on our American Pulse insights.
For the first half of the Call, I presented new insights from our May Monthly Consumer survey, which included:
– The bloom is off the rose for Consumer Confidence, declining two points from April
– Practicality, Focus on Necessities declined from April…so was May’s “dip” in Confidence a short-term “blip” or are consumers having a sluggish spending response to sagging sentiment?
– Decreasing Overall Spending lowered from the extreme we saw in April
– One in three consumers feels “worse off” financially compared to the previous year
– Department Store Domination in Women’s Clothing? (see also our latest press release on this topic)
– A BIG Forward Look at 90 day spending plans
And for the second half of the Call, Dianne discussed four key insights among Hispanic consumers:
– Higher Confidence, yet lower expectations for the Employment Outlook
– More positive about Personal Financial Situations
– Practical, but willing to spend
– Word of Mouth is key
To listen to the recorded webinar, click here.
For the full, complimentary May 2012 BIG Call slide deck, please click here.
For more information on this data, please contact BIGinsight™.
Source: BIGinsight™ Monthly Consumer Survey – MAY-12 (N = 8789, 5/2 – 5/8/12)
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