Surprising Insights: American Pulse

As some of you may know, we’ve been releasing these really handy tools called InsightCenters, perfect for serving up answers in an intuitive, interactive and illustrative way. You can find insights on a wide range of topics – mobile device ownership, Hispanic consumers, new vehicle purchasers, government unemployment stats, and even the economy of China—all at the click of a mouse or the tap of a touch screen!

At the moment I have a domestic focus, and have been exploring our American Pulse InsightCenter, which takes a look at how Americans feel about the upcoming election, the economy, technology, and much more!

In just a few minutes, I was able to easily gather these fun facts:

• Members of Generation Y are more likely than older generations to say they are addicted to the Internet and Facebook.
  • More Boomers than younger Americans say they are addicted to TV.
• Men are more likely than women to be happier with the work life, and both genders’ happiness levels in the workplace are higher in 2012 than they were in 2011.
  • Women, however, are more likely than men to be happy or totally happy with their love lives.
• In July, Hispanics were more likely than Whites and Blacks to thoroughly enjoy their lives rather than worrying about making money.
• Members of Generation Y are more confident that the government’s economic policies will help lower unemployment, and their confidence is growing.
• Neither Presidential candidate has a positive Net Promoter Score* among Likely Voters.
  • Obama, however, receives a higher score among Democrats than Romney does among Republicans.

Take a look for yourself and see what you can learn about the pulse of America: the people! And for the people, did I mention access to this InsightCenter is totally free? 🙂  (Just click the image to access the online version or download to your Android tablet!)

Source: BIGinsight.com

© 2012, Prosper®

*About the Net Promoter Score (NPS): Respondents were asked to rate, on a scale from 0 (Not at all likely) to 10 (Extremely likely), the probability they would recommend each presidential candidate to a friend or colleague. 10 and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0 through 6 are Detractors. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld

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