A Closer Look at Hanukkah Shoppers + Infographic
With the Festival of Lights commencing on the evening of December 8, we thought we’d take a quick peek at the holiday shopping plans of this small but powerful group of spenders.
On average, Hanukkah celebrants anticipated allotting $945 to gifts, décor, cards, food and flowers this year, 26% higher than holiday shoppers in general. Two-thirds of Hanukkah shoppers are also expected to take advantage of the seasonal deals and promotions to “self-gift.” And while gift cards, books/CDs/DVDs, and apparel top their wish lists, they are 35% more like than average to request jewelry this year.
We’ve created the special infographic below to illustrate all of the details:
For more insights on the holiday season, visit the NRF’s Holiday Headquarters.
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