These days it’s hard to go anywhere without seeing someone distracted by a smartphone, tablet, MP3 player, or other device. Chances are also high that you, yourself, are addicted to some sort of gadgetry (admittedly I’ve been slightly obsessed with my NookColor lately). But could you live without those devices?
In our recent American Pulse™ survey, we asked 3,839 Americans 18+ what devices they could do without if need be, and the generation* gap in responses is quite wide. In fact, for every “new” device (think hand-held video games, eReaders, tablets, smartphones, etc.) we looked at, device dependency dwindles significantly with age:
So while the majority of Boomers and the Silent Generation said they could do without a Netbook, an MP3 player, or a smartphone, the majority of Gen Y implied they wouldn’t be able to part with these devices. The majority of Gen Xers wouldn’t be able to part ways with their smartphone either. Further, only half of Gen Y said they could do without their hand-held video games, eReaders, and tablets.
But what about more “traditional” devices (i.e. those that have been around a bit longer)? Interestingly, with the exception of laptops, dependency on more traditional devices increases with age rather than decreases. It seems as though Boomers and Silents are less likely to be able to do without digital cameras, radios, televisions, and basic cell phones than their younger counterparts:
While only a small portion of consumers, regardless of age, could do without these more traditional devices (suggesting all consumers are dependent on some level of technology), Gen X and Gen Y would have less trouble than the Silent Generation giving up these gadgets.
But why is this? Well, perhaps because if they were forced to do without these basic devices, Gen X and Gen Y could replace their digital camera and basic cell phone with their smartphone, their radio with their MP3 player, and their television with streaming video on their tablet.
Or at least that’s what I would do…
*For the purposes of this analysis, generations were defined as follows:
- Silent (born 1945 or earlier)
- Boomers (born 1946 – 1964)
- Gen X (born 1965 – 1982)
- Gen Y (born 1983 – 1993)
For more information on this data, please contact BIGinsight™
Source: American Pulse™ Survey, January 2012 #2, N=3,839
© 2012, Prosper®
BIGinsight™ and American Pulse™ are trademarks of Prosper Business Development Corp.