Archive

Posts Tagged ‘2011 trends’

2011 in Review: At the Movies

December 28, 2011 1 comment

Grab your popcorn…it’s showtime for the year’s Top Movies, as we continue our year-end review of our What’s Hot/What’s Not selection (courtesy of our monthly Consumer Intentions & Actions® survey1).

As you already know, we ask respondents to rate a list of trends, personalities, events, etc. as “hot” or “not”; the items we ask about are based on input from our respondents from the previous month’s survey as well as a variety of current trending topics.

While we only asked about 13 productions in 2011, it’s clear that consumers were most eagerly anticipating sequels. With the exception of The Help (Sept-11) – the overall favorite among Women – our Top 5 movies were continuations of storylines previously viewed on the big screen:

  1. Transformers: Dark of the Moon (Jul-11)2
  2. X-Men: First Class (Jun-11)
  3. Harry Potter and the Deathly Hallows, Part 2 (Jul-11)
  4. Pirates of the Caribbean: On Stranger Tides (May-11)
  5. [tie] Sherlock Holmes: A Game of Shadows (Dec-11)
    [tie] The Help (Sept-11)

Interestingly, it doesn’t seem that moviegoers were eager to declare their allegiance to Team Edward Robert Pattinson, at least according to our Adults 18+ [read: non-tweens]. His two major outings for 2011, Twilight: Breaking Dawn (Nov-11) and Water for Elephants (Apr-11), landed at the bottom of our list. Now does this mean that consumers thought that these were the worst movies for 2011? Absolutely not (and box office results dispute this…as well as yours truly). But, among the movies we surveyed, our lower ranking ones were simply less anticipated than the likes of Transformers, X-Men, and the gang from Hogwarts.

Be sure to click the chart below for the full ranking of our 2011 films.

Hottest Movies in 2011 (click to enlarge)

And, stay tuned…in a few days, we will also be releasing our list of Top Celebrities/Personalities for 2011.

Do you have a suggestion for the 2012 What’s Hot/What’s Not list or see anything surprising in this list? Please leave a comment below.

And, for more information on this data, please contact BIGinsight™.

1 Hottest Trends for 2011 are limited to the 145 trends, personalities, events, etc. that were included in one of the 12 2011 Consumer Intentions & Actions® Surveys. Looking for Ryan Gosling, Charlie Sheen, Pippa Middleton, Keurig Coffee Makers, Occupy Wall Street, or Groupon? We got ‘em. Sorry about your luck on George Clooney, Zooey Deschanel, beach vacations, any of the Real Housewives, or Sperry Topsiders; they just didn’t make the our cut this year.

2 The month/year each item was asked is denoted in parenthesis (MMM-YY).

Source: Consumer Intentions & Actions® Survey, JAN – DEC 2011

© 2011, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

Advertisements

The IT List: Hottest Trends for 2011

December 20, 2011 8 comments

One of the more lively parts of our monthly survey is our What’s Hot/What’s Not section. Here, we ask respondents to rate a list of trends, personalities, events, etc. as “hot” or “not”; the items we ask about are based on input from our respondents from the previous month’s survey as well as a variety of current trending topics (i.e. expect Tim Tebow on the list in January 2012).

As 2011 comes to a close, we thought it’d be fun to take each and every item from our What’s Hot/What’s Not list for the year and compile the granddaddy of all “IT” lists: The Hottest Trends for 2011.1 So without further ado…

#10 Kindle Fire (Dec-11)2

This modestly priced tablet device quickly made Amazon.com’s bestseller list when it debuted in November. We’re just guessing here, but you can probably expect [quite] a few of these under the tree this year.

#9 Tablet Devices (Aug-11)3

Whether it’s the Kindle Fire, Apple iPad, Samsung Galaxy, or any one of a number of other Tablet Devices, consumers were hot for these gadgets in 2011. (And, current Android tablet device owners should be sure to check out our free InsightCenter™ apps.)

Solar Power

At #8, Solar Power was the top green-minded trend for 2011.

#8 Solar Power (Jul-11)

Going green was definitely red hot this year, with Solar Power leading the conservation-minded pack.

#7 Sending a Text (Oct-11)

While this ain’t your grandparents’ favorite form of communication, Sending a Text bested both Sending an Email (#13) and Sending a Card through the Mail (#49) when we asked in October. BTW, Sending an Email is the favored communication among Adults 55+.

Betty White

Betty White is Golden at #6.

#6 Betty White (Feb-11)

For the lovely Ms. White, 2011 was a continuation of a hot streak enjoyed by the near-nonagenarian since her scene-stealing role in The Proposal. Here’s to a wonderful 2012…as well as another gig on SNL…for this Golden Girl. #loveyoubetty

#5 Cookouts (Jul-11)

What’s more American than Cookouts in July? Maybe apple pie, but desserts weren’t on the menu included in our CIA® surveys this year.

#4 Apple iPad (Dec-11)

While we didn’t survey apple pie, that other Apple – as in the iPad – dominated the devices we asked about this year. December was the second time in 2011 we asked about the iPad…the first was in April (#21), so this device picked up steam as the year wound down. The aforementioned Kindle Fire (#10) as well as the Nook Tablet (#47, Dec-11) were the other specific tablet devices we surveyed this year.

#3 Having a Full-Time Job (Oct-11)

It’s a sure barometer of our economic health when the temperature’s this high on holding down full-time employment. Let’s hope that the 2012 job market is more prosperous.

Giving Thanks

We’re saying “Thanks” for reading this blog!

#2 Giving Thanks (Nov-11)

While Black Friday (#14, Nov-11) is increasingly giving Thanksgiving a run for its money, simply Giving Thanks was the second hottest item on our list this year.

Super Bowl XLV

Super Bowl XLV wins in 2011.

#1 Super Bowl XLV (Feb-11)

Is the 2011 Packer-Steelers match-up – and the most-watched TV program in U.S. history – a surprise to anyone? Even if you’re not into football, plenty of consumers used Super Bowl XLV as an excuse to view hotly-anticipated commercials, get together with friends, and enjoy the halftime entertainment.

Who were the hottest personalities for 2011? How about the top trends in fashion, entertainment, gadgetry, and going green? Stay tuned in the coming weeks for additional blog releases on this data.

Do you have a suggestion for the 2012 What’s Hot/What’s Not list or see anything surprising in this Top 10 list? Please leave a comment below.

And, for more information on this data, please contact BIGinsight™.

1 The Hottest Trends for 2011 is limited to the 145 trends, personalities, events, etc. that were included in one of the 12 2011 Consumer Intentions & Actions® Surveys. Looking for Ryan Gosling, Charlie Sheen, Pippa Middleton, Keurig Coffee Makers, Occupy Wall Street, or Groupon? We got ‘em. Sorry about your luck on George Clooney, Zooey Deschanel, beach vacations, any of the Real Housewives, or Sperry Topsiders; they just didn’t make the our cut this year.

2 The month/year each item was asked is denoted in parenthesis (MMM-YY).

3 Tablet Devices were also included in the What’s Hot/What’s Not section in Nov-11, landing at #15 on the Hottest Trends for 2011 list.

Source: BIGinsight.com

© 2011, Prosper®

BIGinsight™ is a trademark of Prosper Business Development

%d bloggers like this: