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Yep, There’s an App for That Too

February 22, 2012 Leave a comment

Smartphones are big, and tablets are even bigger, primarily due to the countless number of handy dandy apps available for download. From games, planning dinner, tracking the calories in that dinner, to connecting with friends, or even learning How to Drink Your Coffee, there’s bound to be an app for that.

But what apps do consumers really care about when it comes down to it? What about consumers in China, where the mobile market is soaring? Developers take note…it’s all about games and entertainment. For the purposes of this analysis we looked at the types of apps mobile-savvy American and Chinese Consumers ages 18-54 use most often. Despite cultural differences, games, entertainment, and social networking apps are most popular:

With gaming and general entertainment the top two types of apps in both countries, it’s clear that those little Angry Birds have global appeal. Social networking apps are also popular in both countries, with approximately 6 in 10 Chinese and American consumers connecting with friends and family via their mobile devices.

The cultural divide is apparent though once we look past gaming, entertainment, and social media. American consumers are far more likely to download apps related to weather (54.4%), radio (41.7%), and sports (31.0%) than their Chinese counterparts.  Mobile-savvy Chinese Consumers, on the other hand, are much more likely to use work-related apps focused on finance (49.4%), news (52.8%), and general business (51.2%).

Like Apps? We’ve got ‘em too. Visit www.BIGinsight.com/decisions

For more information on this data contact BIGinsight™ or ProsperChina™

Sources: BIGinsight™ Media Behaviors & Influence™ Study – DEC-11 (N=24,578); ProsperChina™ Quarterly Survey – Q4 2011 (N, 16,175)

© 2012, Prosper®

BIGinsight™ ProsperChina™ and Media Behaviors & Influence™ are trademarks of Prosper Business Development Corp.

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