Top Ten Back-to-School Trends + Audio Analysis

As you are probabaly now quite well aware, BIGinsight has been a proud partner in the collection of the National Retail Federations’s Back-to-School insights for 10 seasons.

And, I recently had the opportunity – nay, privilege – of co-presenting on their annual Back-to-School Media Briefing with NRF President/CEO Matthew Shay. While Matt reviewed the top ten Back-to-School trends (BTW how cool is the infographic below?), I spoke for about ten minutes on the overall state of consumers and how this may be influencing the Back-to-School season. Be sure to click on the link below to listen – you’ll hear a lot of great insights and explanations beyond what has already been released.

Hear NRF CEO and BIGinsight discuss top BTS trends

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Back-to-School Overview + New Consumer Trends for July

Our very special guest contributor this month on the BIG Call was Ellen Davis, Senior Vice President at the National Retail Federation and Executive Director for the NRF Foundation.

July is an exciting month for the NRF and BIGinsight, as this is the time of year we collect and release a fresh batch of insights on the Back-to-School shopping season. 2012 marks the tenth season of our partnership on Back-to-School insights – a milestone!

In her portion of the Call, Ellen delivered an interesting view of what we can expect from Back-to-School shoppers this year and what this means to retailers. Specifically, she addressed:

– The Economy: Where We’ve Been, Where We’re Going
– Back to School, Back to College 2012
– Economy Remains Top of Mind
– What’s Different This Year
– Retailers’ Recipe for Success
– Holiday Implications

And to kick off the Call, I gave a snapshot of consumers overall, including economic sentiment, employment outlook, practical purchasing, our 90 Day Outlook as well as a special preview of Holiday 2012 spending plans.

To listen to the recorded webinar, click here.

For the full, complimentary July 2012 BIG Call slide deck, please click here.

For more information on this data, please contact BIGinsight™.

Source: BIGinsight™ Monthly Consumer Survey – JUL-12 (N = 8509, 7/2 – 7/9/12)

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