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Battle of the Sexes: Keeping Up with the (Mobile) Joneses

When you buy a new smartphone or tablet, do you get excited about having the latest and greatest gadget on the market? Does that excitement fade after about a month when the next “latest and greatest” hits the shelves? You are not alone!

Overall, about 1 in 5 Mobile Users (19.4%) simply have to have a new product or upgrade when it is made available. 23.2% of men say they go out and get it these new products right away while women (15.9%) are less likely to feel the impulse:

I agree with the ladies on this one—I’d rather save my money and enjoy other parts of my life that don’t involve being glued to a gadget. It appears as though the most popular option when a new product is available is to wait for prices to drop before jumping on the mobile bandwagon.

Perhaps because men are more likely to buy the newest tech products as soon as possible, they are also less likely than women to find it difficult to stay up to date with technology upgrades. 42.3% of women somewhat/strongly agree that it is hard to keep up with new and changing technology devices vs. 37.2% of men:

I’m going to have to side with the fellas on this one, mostly because I don’t bother to try to keep up!

For more insights on mobile users, including how smartphones and tablets are used on vacation, check out our latest press release: Top Ways Mobile Users Stay “Connected” on Vacation: Personal Email, GPS & Keeping in Touch, According to Latest Mobile Survey.

Even more insights are available on your tablet via the Prosper Mobile InsightCenter. You can install the app on your iPad or download to your Android™ tablet. No tablet? No problem! View the InsightCenter online here.

Android™ is a trademark of Google, Inc.

Source: Prosper Mobile Insights™ Mobile Survey, March 2012, N=346

© 2012, Prosper®

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Yep, There’s an App for That Too

February 22, 2012 Leave a comment

Smartphones are big, and tablets are even bigger, primarily due to the countless number of handy dandy apps available for download. From games, planning dinner, tracking the calories in that dinner, to connecting with friends, or even learning How to Drink Your Coffee, there’s bound to be an app for that.

But what apps do consumers really care about when it comes down to it? What about consumers in China, where the mobile market is soaring? Developers take note…it’s all about games and entertainment. For the purposes of this analysis we looked at the types of apps mobile-savvy American and Chinese Consumers ages 18-54 use most often. Despite cultural differences, games, entertainment, and social networking apps are most popular:

With gaming and general entertainment the top two types of apps in both countries, it’s clear that those little Angry Birds have global appeal. Social networking apps are also popular in both countries, with approximately 6 in 10 Chinese and American consumers connecting with friends and family via their mobile devices.

The cultural divide is apparent though once we look past gaming, entertainment, and social media. American consumers are far more likely to download apps related to weather (54.4%), radio (41.7%), and sports (31.0%) than their Chinese counterparts.  Mobile-savvy Chinese Consumers, on the other hand, are much more likely to use work-related apps focused on finance (49.4%), news (52.8%), and general business (51.2%).

Like Apps? We’ve got ‘em too. Visit www.BIGinsight.com/decisions

For more information on this data contact BIGinsight™ or ProsperChina™

Sources: BIGinsight™ Media Behaviors & Influence™ Study – DEC-11 (N=24,578); ProsperChina™ Quarterly Survey – Q4 2011 (N, 16,175)

© 2012, Prosper®

BIGinsight™ ProsperChina™ and Media Behaviors & Influence™ are trademarks of Prosper Business Development Corp.

Device Detox: Which could you do without?

February 16, 2012 Leave a comment

These days it’s hard to go anywhere without seeing someone distracted by a smartphone, tablet, MP3 player, or other device. Chances are also high that you, yourself, are addicted to some sort of gadgetry (admittedly I’ve been slightly obsessed with my NookColor lately). But could you live without those devices?

In our recent American Pulse™ survey, we asked 3,839 Americans 18+ what devices they could do without if need be, and the generation* gap in responses is quite wide. In fact, for every “new” device (think hand-held video games, eReaders, tablets, smartphones, etc.) we looked at, device dependency dwindles significantly with age:

So while the majority of Boomers and the Silent Generation said they could do without a Netbook, an MP3 player, or a smartphone, the majority of Gen Y implied they wouldn’t be able to part with these devices. The majority of Gen Xers wouldn’t be able to part ways with their smartphone either.  Further, only half of Gen Y said they could do without their hand-held video games, eReaders, and tablets.

But what about more “traditional” devices (i.e. those that have been around a bit longer)? Interestingly, with the exception of laptops, dependency on more traditional devices increases with age rather than decreases. It seems as though Boomers and Silents are less likely to be able to do without digital cameras, radios, televisions, and basic cell phones than their younger counterparts:

While only a small portion of consumers, regardless of age, could do without these more traditional devices (suggesting all consumers are dependent on some level of technology), Gen X and Gen Y would have less trouble than the Silent Generation giving up these gadgets.

But why is this? Well, perhaps because if they were forced to do without these basic devices, Gen X and Gen Y could replace their digital camera and basic cell phone with their smartphone, their radio with their MP3 player, and their television with streaming video on their tablet.

Or at least that’s what I would do…

*For the purposes of this analysis, generations were defined as follows:

  • Silent (born 1945 or earlier)
  • Boomers (born 1946 – 1964)
  • Gen X (born 1965 – 1982)
  • Gen Y (born 1983 – 1993)

For more information on this data, please contact BIGinsight™

Source: American Pulse™ Survey, January 2012 #2, N=3,839

© 2012, Prosper®

BIGinsight™ and American Pulse™ are trademarks of Prosper Business Development Corp.

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