Archive

Posts Tagged ‘CIA’

Timeline: What’s behind consumers’ gloomy outlook in the New Year?

January 25, 2012 Leave a comment

In the past three years, Americans have lost confidence that the economy will make a full recovery. This year, 32.3% think the economy can rebound fully, an 8% drop from 35.1% who said so in January 2011 and a whopping 35% drop from the 49.7% who said so back in March 2009.

Why so gloomy, America?

Taking a look at the Vital Signs of the nation as well as a timeline of major economic events, you can really see the picture unfold (if only pictures were worth $1,000…oh wait, stimulus plans don’t help!)    

Three major instances occurred in the past 3 years that can shed some light on the dim view Americans’ have on the economy, and perhaps one can bring hope:

  • April, 2010 – BP Oil Spill– Although gas prices didn’t skyrocket after this event, pump prices have certainly continued to rise as the U.S. struggles to find cheaper ways to obtain fuel without threatening the environment (sorry Keystone XL pipeline). In January 2012, 73.1% say gas prices impact their spending. How are these consumers coping? Taking fewer shopping trips (40.8% say they do this in Jan 12) and shopping closer to home (also 40.8%) appear to correlate directly with the price of gas, implying that consumers have removed “joy ride” from their vocabulary.

    Click to Enlarge

  • October, 2009 – Unemployment Above 10% – This number was simply unheard of in a “healthy” economy, and after economists reported that the recession had ended in July, this simply made no sense. Currently, more than 1 in 4 (27.0%) is worried about more layoffs in the next 6 months while 51.0% expect the same. The “same” still means roughly 8.5% unemployment.
  • January 2009 – President Obama Inaugurated – In March 2009, nearly half (49.7%) believed the economy would rebound to its happy pre-recession days. Since then, this number has dropped considerably, as previously mentioned. Those with faith in recovery have increased only slightly since this past summer (2011), and there is a likely cause: another election is approaching! Optimism for rebound peaked shortly after an inaugural address in 2009 – can it do the same in 2013?

Only time will tell how Americans will feel after choosing a Commander in Chief – but feel free to keep an eye on them until then! Be sure to check out the Vital Signs InsightCenter™ for the latest consumer views on the economy, including a unique timeline of major events!

Source: Consumer Intentions & Actions® Survey, JAN-09-JAN-12
© 2012, Prosper®
BIGinsight™ is a trademark of Prosper Business Development.

Advertisements

Slap a Red Bow on that!

December 14, 2011 2 comments

It is that time of year again, the holiday season. All the amazing sights, smells and sounds like that brand new car sitting outside your house wrapped in a big red bow…wait what!

Ads for automobiles are plentiful year round, but during the holiday season they seem to have more of an abundance of red bows than anything else. This year, I tried to get my parents to gift me a new or used car with a red bow on top (and I did specify the red bow), but then I remembered what kind of compact car my siblings got when they asked for one…a matchbox car. So let me say, that item got crossed off my list pretty fast.

However, just because it is crossed out on my list, does not mean I can stop dreaming of a future car…but which one? What do consumers recommend? (My 98’ Jeep does not make the top list…)

According to the November CIA®, the most recommended automobile from consumers is Lexus with a Net Promoter Score* of 61.8%, followed closely by Subaru (54.7%) and Mercedes-Benz (54.2%).

You can see the rest of the report here. Does your car make it to the top of the list?

So instead of asking for an auto gift for myself, I can give you the gift of auto insights! (It is better to give then to receive!!) Prosper recently introduced the Automotive Android™ Tablet App and InsightCenter™, a uniquetool, that provides a complimentary look at the automotive market through the eyes of the consumer.  

Want to know what consumers are driving, what they are planning on buying, what they just bought, reasons for buying which media influences them to purchase and even Net Promoter Scores? Spend some time with our Automotive InsightCenter.

And remember, if you are asking for a car for the holidays; ask for the red bow…that might be all you get.

 
About the Net Promoter Score (NPS): Respondents were asked to rate, on a scale from 0 (Not at all likely) to 10 (Extremely likely), the probability they would recommend the make/model of the vehicle they currently drive to a friend or colleague. 10 and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0 through 6 are Detractors. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld

%d bloggers like this: