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Back-to-School Overview + New Consumer Trends for July

July 26, 2012 1 comment

Our very special guest contributor this month on the BIG Call was Ellen Davis, Senior Vice President at the National Retail Federation and Executive Director for the NRF Foundation.

July is an exciting month for the NRF and BIGinsight, as this is the time of year we collect and release a fresh batch of insights on the Back-to-School shopping season. 2012 marks the tenth season of our partnership on Back-to-School insights – a milestone!

In her portion of the Call, Ellen delivered an interesting view of what we can expect from Back-to-School shoppers this year and what this means to retailers. Specifically, she addressed:

– The Economy: Where We’ve Been, Where We’re Going
– Back to School, Back to College 2012
– Economy Remains Top of Mind
– What’s Different This Year
– Retailers’ Recipe for Success
– Holiday Implications

And to kick off the Call, I gave a snapshot of consumers overall, including economic sentiment, employment outlook, practical purchasing, our 90 Day Outlook as well as a special preview of Holiday 2012 spending plans.

To listen to the recorded webinar, click here.

For the full, complimentary July 2012 BIG Call slide deck, please click here.

For more information on this data, please contact BIGinsight™.

Source: BIGinsight™ Monthly Consumer Survey – JUL-12 (N = 8509, 7/2 – 7/9/12)

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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Top Holiday Trends + More

December 5, 2011 Leave a comment

Our latest BIG Call featured a very special guest speaker: Ellen Davis, VP at the National Retail Federation. BIG has been working with the NRF for nearly ten years to bring retailers, marketers, CPGs, and the media the latest insights on the Holiday season, straight from consumers.

For this month’s Call, Ellen highlighted four of her Top Ten Trends for Holiday 2011:

1.       Slow and Steady Wins the Race
While many current consumer sentiments are eerily similar to what we experienced in 2008, retailers and shoppers have been adjusting to the uncertain environment, which is good news. But there’s no doubt that continued consumer uncertainty and high unemployment is putting a damper on spending.

3.       …And?
Today’s consumer has high expectations – they already assume retailers will be offering low prices or strong promotions, and they want to know what they’re going to get on top of that. This “price plus” shopping mentality is all part of the value equation, which incorporates price with other elements like quality, convenience and service.

7.    This Year’s Theme: “Everyday Appropriate”
In 2008 and 2009, both years when holiday sales saw declines from the year before, shoppers were all about practical, necessity gift purchases. This year, there seems to be a little bit of wiggle room on the wish list. 

8.    The Night Owl Catches the Sales on Black Friday
With Macy’s, Kohl’s, and Target opening their doors at midnight Thanksgiving night, you can be sure that more people will be staying up to go shopping rather than setting their alarms to wake up before the sun.

In addition to Ellen’s Holiday insights, we reviewed the latest data from the Consumer Intentions & Actions® Survey on Consumer Confidence, Employment Outlook, Practicality in Purchasing, Personal Finance, as well as the 90 Day Outlook.

To listen to the recorded webinar, click here.

© 2011, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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