Posts Tagged ‘happiness’

Generation Gap: What’s worth our tax dollars?

November 14, 2012 Leave a comment

With the “fiscal cliff” looming and potential tax increases on the horizon, it’s interesting to see where Americans of all ages agree (and where they don’t) when it comes to their hard-earned dough being divvied up by the government.

No big surprise, most Americans (71.2%) would rather shrink the size of government than raise taxes. Members of the Boomer Generation (75.9%), Silent Generation (75.2%), Gen X (70.5%) and Gen Y (61.9%) agree. But where should the government cut back?

Members of Generation Y appear most likely among the age groups to opt for a tax increase instead of cutting public services (police, education) or social programs (welfare, Medicare). The Silent Generation seems to agree, while the middle generations are mixed:

Although all generations appear willing to support education and safety, the majority of Gen X and the Boomers would prefer the budget for social programs like welfare get a trim before their paychecks.

Perhaps Gen Y is more likely to support higher taxes because most prefer to be unemployed! Over half (55.2%) say they would rather be unemployed and happy than be employed and miserable. While happiness is great, older generations are more likely to cope with misery if it means food on the table and shelter for their family:

It seems the Boomer Generation is the most likely to opt for employment even if it means unhappiness—perhaps they are housing some unemployed and happy members of the youngest generation!  🙂

Source: American Pulse™ Survey, October 2012 #1, N = 3529

© 2012, Prosper®


Surprising Insights: American Pulse

As some of you may know, we’ve been releasing these really handy tools called InsightCenters, perfect for serving up answers in an intuitive, interactive and illustrative way. You can find insights on a wide range of topics – mobile device ownership, Hispanic consumers, new vehicle purchasers, government unemployment stats, and even the economy of China—all at the click of a mouse or the tap of a touch screen!

At the moment I have a domestic focus, and have been exploring our American Pulse InsightCenter, which takes a look at how Americans feel about the upcoming election, the economy, technology, and much more!

In just a few minutes, I was able to easily gather these fun facts:

  • Members of Generation Y are more likely than older generations to say they are addicted to the Internet and Facebook.
    • More Boomers than younger Americans say they are addicted to TV.
  • Men are more likely than women to be happier with the work life, and both genders’ happiness levels in the workplace are higher in 2012 than they were in 2011.
    • Women, however, are more likely than men to be happy or totally happy with their love lives.
  • In July, Hispanics were more likely than Whites and Blacks to thoroughly enjoy their lives rather than worrying about making money.
  • Members of Generation Y are more confident that the government’s economic policies will help lower unemployment, and their confidence is growing.
  • Neither Presidential candidate has a positive Net Promoter Score* among Likely Voters.
    • Obama, however, receives a higher score among Democrats than Romney does among Republicans.

Take a look for yourself and see what you can learn about the pulse of America: the people! And for the people, did I mention access to this InsightCenter is totally free? 🙂  (Just click the image to access the online version or download to your Android tablet!)


© 2012, Prosper®

*About the Net Promoter Score (NPS): Respondents were asked to rate, on a scale from 0 (Not at all likely) to 10 (Extremely likely), the probability they would recommend each presidential candidate to a friend or colleague. 10 and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0 through 6 are Detractors. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld

Pursuit of Happiness? Or Quest for Cash?

December 27, 2011 Leave a comment

With a struggling economy and growing numbers of budget-conscious consumers, does the need for cash outweigh the desire to live a full life? Thankfully, no! On a 7-pt scale from “Make Money” to “Enjoy Life,” the majority of all Generations place themselves closer to the “Enjoy Life” side. Members of the Silent Generation (born 1945 or earlier) are the most likely to be living life to the fullest, averaging a 5.3 out of a perfectly happy 7. Gen X and Gen Y, scoring 4.5 and 4.6 respectively, still seem to have wealth woes holding them back from a more gung ho pursuit of happiness. (See the report here!)

Members of the Silent Generation appear to be sitting pretty—either already retired or poised to be so soon. 93.5% of them would rather spend time with family than spend time making money and 87.3% would like to spend time with friends (12.7% would choose a new technology device over their friends!) At this time in their lives, the majority of the Silent Generation would also like to have a full life (87.6%) rather than a full bank account (12.4%).

On the other side of the generation spectrum, members of Generation Y seem to be divided. Half of them appear to be doing well financially (either living with parents or gettin’ paper like Chris Brown) while the other half is struggling to make ends meet. Almost half (43.6%) would choose a job that pays well over one they truly enjoy. This compares to only a third (34.2%) of all Americans who would trade job satisfaction for a bigger paycheck. There are times when I agree with these struggling Gen Yers (a girl’s gotta eat!), but lucky for me, I have a fulfilling job that also pays the bills.

Good (and surprising to some) news, friends still trump tech toys for members of Gen Y! 76.8% of Gen Y would rather hang with friends than twitter around with a new smartphone or tablet (23.2%). Although my smartphone is addicting, I agree with the majority here—friends make my life more enjoyable than my smartphone (although Words with Friends combines the best of both worlds).

Even though money is tight, enjoying my life to the fullest is much more important to me than making money or buying “stuff.” Sure, I would love to have a full bank account (for now, a stable one will do), but I would much rather have a full life. In order to achieve this, I give up certain “luxuries” so I have some spare cash. It’s all about priorities—gas money to visit home is more important than paying for cable. Going out with friends is more important than a trip to the mall to buy new shoes or get a haircut. When you think about it, what good is “stuff” when you have no one to share it with? (And I mean in person sharing, not Facebook bragging sharing)

Where do you stand on the scale from “Make Money” to “Enjoy Life”? How do you find ways to pursue happiness in a tough economy? We love to hear from you!

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