I’ve been making a list, checking it twice, storing it in my mobile device…and clearly singing as I do so. Nearly 3 in 10 (29.7%) Mobile Users say they do the same—minus the singing. However, according to Prosper Mobile Insights™, the most popular merry mobile activity among smartphone and tablet users is taking pictures (85.0%), so get ready for all the Instagram notifications! The majority also plan to check the weather and keep in touch with loved ones they won’t get to see for the holidays, thanks to mobile making it so easy to share every holiday moment with those near and far.
Top mobile holiday activities are similar across genders, and there really isn’t much of a battle between men and women when it comes to spreading holiday cheer via technology. Women win the title of “Cheermeister” on nearly all mobile activities analyzed. From sharing holiday experiences through social media, to looking for holiday recipes and even purchasing products, Female Mobile Users appear more likely than their male counterparts to get merry with mobile this year:
Click here to access the complimentary Mobile InsightCenter™ and see all of the holiday mobile activities!
Women are also much more prone than men to use their smartphones and tablets for discovering new decorating ideas, keeping track of upcoming holiday events (thank you Google calendar for reminding me where I need to be all the time!) and keeping gift lists. If you are like me, that gift list doesn’t just say “shirt for brother” – it lists the brand, color, size, special fit and perhaps even a photo so you can just show a store associate and quickly locate what you need.
Speaking of shopping…searching for gifts, stores and deals is another hot holiday activity to accomplish via mobile among both men and women, along with purchasing products. To find out more about how Mobile Users prefer to make mobile purchases, be sure to check out our latest release: Browsers/Apps More Popular than Swipe/Tap Method for Mobile Holiday Purchasing, according to Prosper Mobile Insights™
Source: Prosper Mobile Insights™ Mobile Survey, NOV-12, N=333
© 2012, Prosper®
This month’s Consumer Snapshot is ready! The video below is a concise look at a few trending topics for the month of November, designed to give you a BIG picture view of current consumers.
Here’s a brief overview of what we’re seeing from consumers in November 2012:
– Confidence reaches a five year high
– With the holiday season on the horizon, it appears that consumers are in a gifting mood
– With the majority planning to begin holiday purchasing before December, the tightwad tendencies we’ve seen over the past few months have begun to relax
– Payless advances to the co-leader position in Shoes
– Walmart trumps Whole Foods, Trader Joe’s in Organics
– 90 Day Outlook: Mixed from October, UP from Nov-11, Nov-10
– I hope Santa blings me something sparkly
– What’s Hot…Giving thanks for Black Friday?
Be sure to check out the NEW Consumer Snapshot InsightCenter™. When you register for complimentary access to this InsightCenter™, you’ll have the ability to segment an advance preview of our all-star insights on consumer confidence, employment, shopping strategies, and future purchase plans by several key demographic groups. You can also download this month’s text summary (which includes additional insights) as well as the PowerPoint analysis through this InsightCenter™.
Interested in becoming a BIG VIP? Please click here to sign up for access to a host of complimentary insights, from our briefings and webinars to press releases and more.
© 2012, Prosper®
BIGinsight™ is a trademark of Prosper Business Development Corp.
Many Americans across the nation have been shaken up by recent violent attacks in Colorado at a movie theater, in Wisconsin at a Sikh temple and now New York, just outside the Empire State Building. Are citizens of these states more concerned about violence than the rest of the nation?
More than 1 in 3 (35.1%) Adults 18+ say they are somewhat or very concerned to visit public places, as of early August (shortly after the Dark Knight shooting in Colorado). Residents of New York (36.1%) and Wisconsin (35.8%) show slightly higher concern, while those in Colorado (24.7%) are not as worried. Ohioans (36.5%) also show elevated concern for visiting public places. As a native Ohioan, I must admit I get a little nervous when visiting Cleveland—perhaps it has something to do with the viral tourism videos…
So what types of places have Americans thinking twice? Where might they avoid if possible? Despite TSA attempts to make airports safer, 2 in 5 Americans are still concerned about random acts of violence at these travel hubs. Shopping malls (33.1%) were the next highest location of concern—something retailers should really be aware of heading into the all-important holiday season. Santa’s little helpers might appreciate some added security this year.
Places of worship are understandably a big concern in Wisconsin (39.0%) while citizens of Colorado (34.9%) and those in Ohio (33.6%) show elevated apprehension for violence in schools. Whether past or present, vicious attacks such as those occurring in Oak Creek, Wisconsin; Columbine, Colorado; and Kent State University in Ohio still impact the perception of safety in the United States.
Overall, those in New York are the most concerned about random acts of violence in public places—7 in 10 admit to concerns about violence in at least one location.
Ohioans are less concerned—37.8% say they are not worried about violence in any public places. Perhaps this state isn’t such a bad place to visit!
Source: American Pulse™ Survey, August 2012, N=3,281
© 2012, Prosper®
It used to be that in order for a consumer to do a price comparison it required some sort of inconvenience for them. Before the Internet, they had to drive across town or have their newspaper ads handy. Once the Internet came along, they could compare before they came in store but once they were there the options were limited.
In the smartphone and tablet era, not only can consumers compare prices between retailers while standing in a store, they can actually purchase the product from a different retailer while standing in another store.
In a survey we conducted for the National Retail Federation this past holiday season, 25.3% of Adults 18+ shopped for an item in a store and then decided to buy that same item online from a different retailer. The ability to find a cheaper price online was the overwhelming top reason for choosing the online retailer.
The convenience of shopping online was the second most chosen reason for going to a different retailer online and the item being out of stock or unavailable in the store came in third.
Another interesting insight from the January survey was about the Amazon Price Check Application. Of those who have a smartphone, 15.9% used the Amazon Price Check Application this past holiday season. I recently downloaded this app to my iPhone and tried it out. You can scan a barcode, take a picture of an item, type in the product name, or “Say It” and the app will search to find that product and give you the Amazon.com price. I took a picture of my office desk phone and it found it in seconds.
The smartphone and tablet era presents an interesting challenge for retailers that doesn’t look to be going away any time soon. New technology is always just around the corner helping to make consumers’ lives easier. What could possibly be next?
Check out the Prosper Mobile InsightCenter to find the latest smartphone and tablet consumer trends.
Source: BIGinsight™ Monthly Consumer Survey – JAN-12 (N = 9317, 1/4 – 1/11/12)
© 2012, Prosper®
BIGinsight™ is a trademark of Prosper Business Development
It is that time of year again, the holiday season. All the amazing sights, smells and sounds like that brand new car sitting outside your house wrapped in a big red bow…wait what!
Ads for automobiles are plentiful year round, but during the holiday season they seem to have more of an abundance of red bows than anything else. This year, I tried to get my parents to gift me a new or used car with a red bow on top (and I did specify the red bow), but then I remembered what kind of compact car my siblings got when they asked for one…a matchbox car. So let me say, that item got crossed off my list pretty fast.
However, just because it is crossed out on my list, does not mean I can stop dreaming of a future car…but which one? What do consumers recommend? (My 98’ Jeep does not make the top list…)
According to the November CIA®, the most recommended automobile from consumers is Lexus with a Net Promoter Score* of 61.8%, followed closely by Subaru (54.7%) and Mercedes-Benz (54.2%).
You can see the rest of the report here. Does your car make it to the top of the list?
So instead of asking for an auto gift for myself, I can give you the gift of auto insights! (It is better to give then to receive!!) Prosper recently introduced the Automotive Android™ Tablet App and InsightCenter™, a uniquetool, that provides a complimentary look at the automotive market through the eyes of the consumer.
Want to know what consumers are driving, what they are planning on buying, what they just bought, reasons for buying which media influences them to purchase and even Net Promoter Scores? Spend some time with our Automotive InsightCenter.
And remember, if you are asking for a car for the holidays; ask for the red bow…that might be all you get.
About the Net Promoter Score (NPS): Respondents were asked to rate, on a scale from 0 (Not at all likely) to 10 (Extremely likely), the probability they would recommend the make/model of the vehicle they currently drive to a friend or colleague. 10 and 9 responses indicate Promoters, 8 and 7 responses are Passives and 0 through 6 are Detractors. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld
…but here comes Santa Claus Gen Y!
In a weak economy, Americans tend to cut back on everything, and unfortunately that includes donating to the less fortunate. This holiday season, our diffusion index for charitable contributions (those who will spend less than last year subtracted from those who will spend more) is negative, at -15%! (Check out the report here) 27.9% of consumers are planning to spend less on charities this year vs. 12.9% who plan to spend more. The majority (59.2%) plans to spend the same as last year (although that could mean zero dollars for some).
Despite the Grinchy economy, there is one group of consumers getting into the giving spirit this year…and quite unexpectedly, it’s Generation Y! Yep, those fresh-out-of-college and struggling to find work 20-somethings plan to spend MORE overall on charitable contributions this holiday season! 23.9% admit they will spend more, 61.2% plan to spend the same, while only 14.8% say they plan to spend less. That gives us an overall diffusion index in the black at 9.1%! Boomers, on the other hand, are cutting back the most – see for yourself!
Perhaps this shouldn’t be such a surprise—some of those in Generation Y live with their family, and most don’t have children yet. Many of them DO have jobs in innovative companies snatching up tech-savvy employees. Whatever their situation, members of Gen Y appear to have a bit of spare change. The top reason these youngsters gave for giving more this year was “Even though times are tough, there are others that need help more than I do,” with over half (55.4%) saying so. Another 40% simply have more to give.
These reasons ring true in my life as well. I am happily employed and do not have children (just a hamster, but he has only a tiny mouth to feed). There aren’t many children in my extended family either, and due to a variety of reasons (most of which involve debt), my extended family just isn’t giving gifts this year to anyone over the age of five. If you check out the report, you will see 15.3% of my Gen Yers are also cutting back on gifts for family and friends.
My immediate family has decided to give practical gifts. Top on my list is a crock pot and a gift card to my local grocery store! So, after saving up for the year and not having anyone to buy for, my family has picked out a few of our favorite charities to donate to. We are trying to get involved in toy drives and collections for local food pantries as well. It just feels like the right thing to do, especially at this time of year. It’s hard to imagine that there are people in my neighborhood that only want shampoo or a blanket for Christmas while so many others around the country are thinking about a new tablet or smartphone.
I realize that I have been blessed in my life, and I want to give back what I can to those who really need it. I may not be able to offer gold or even a pa rum pum pum pum on a drum (I am NOT musically gifted) but I can give someone the gift of warmth or a hot meal or even a roof!
Here at BIG, we want to know what you are doing this holiday season. Let us know if you are cutting back on donations in this rough economy or if you are able to help out others in their time of need. What are some of your favorite charities? Do you get involved in your community or church around the holidays? Are you taking care of yourself and your family first before helping others? We like to hear from you!