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Who wants an iPhone 5?

September 11, 2012 Leave a comment

On the eve of what *may* finally be Apple’s iPhone 5 announcement, we thought we’d check in with our consumers to see how they are handling their possible-new-smartphone-related anxiety.

In our August survey of more than 9,000 consumers, we put the iPhone 5 rumors to the test in our monthly “Hot or Not?” feature. As it turns out, more deemed it “not” (66.1%) than “hot” (33.9%) – placing Apple’s would-be new offering at the low end of our heat spectrum this month, just ahead of current tabloid target Kristen Stewart. [cue Debbie Downer]

Hot or Not? Apple iPhone 5 RumorsRecall the iPhone 5 rumblings a year ago? Consumers were much more likely to hotly anticipate the Apple’s latest iPhone iteration back in August 2011, with the majority (50.7%) feeling the heat – from 2011 to 2012, that’s a 33% drop in hotness! With the iPhone 4S not quite living up to our update expectations last year, it appears that consumers are bracing themselves for a less-than-astounding announcement on September 12. #poorSiri

But don’t cry for Apple…it looks like the iPhone 5 [or whatever is soon announced] will have many a shopper clamoring for the new device – particularly among the younger set. Nearly three out of five 18-24 year olds (56.0%) are declaring the 2012 rumors to be “hot,” while those 25-34 index above average as well (45.7%). Expectedly, the temperature on the iPhone 5 buzz gets increasingly chillier as age rises:

Hot or Not? Apple iPhone 5 Rumors (by Age)

With my contract expiring at the end of the year, here’s hoping that Apple’s developed something of grand proportions. You know, it’d be great if Siri could take on my vacuuming. #iwantanappforthat

This post is also trending over on the Prosper Now blog on Forbes.com.

Source: BIGinsight™ Monthly Consumer Survey, AUG-11, AUG-12

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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