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The Award for Best Portrayal of an Ideal Model Family Goes to…

March 28, 2012 1 comment

I remember watching it on TV like it was just last night. Theo sauntered down the steps with his hat and sunglasses on, lip-syncing “Night and Day” by Ray Charles all while the Huxtable family danced in concert in front of him. And when Little Rudy stole the spotlight (“Baby, Baby!”), the live audience roared.

The Cosby Show was a staple in my household growing up in the ‘80s. My sister and I were allowed to watch it because it featured what my mom considered to be a good, wholesome family. Fast forward 25+ years and it seems that the Huxtables are still viewed as the consummate household… According to a March American Pulse™ Survey, the award for best portrayal of an ideal model family goes to—The Cosby Show. Honorable mentions notably go to Modern Family and Home Improvement.

It’s interesting to look across the generations to see which TV family is perceived to be ideal. Gen Xers, Boomers and the Silent Generation alike all list The Cosby Show as portraying the essence of the American family. (Gen Y votes for Modern Family.) But shows like Father Knows Best and Leave it to Beaver pop up among the Silent folks (admittedly, I’ve never watched a single episode of either). And Home Improvement is a popular choice among Gen X and Boomers, while Gen Y is more likely to list Full House.  I would have to disagree with the latter as I tend to prefer Uncle Jesse John Stamos post-Full House (and post-Beach Boys for that matter).

In the the same American Pulse survey, respondents were asked to vote for which TV show best portrays their group of friends. Not surprisingly, Friends tops the list among Adults 18+ followed closely by one of my friends and Gen X cohort’s favorites, The Golden Girls. (As an aside, I wasn’t allowed to watch The Golden Girls growing up, due to content my mom deemed questionable. And my friend got to know the mature clan via the Lifetime Network in college.)

Friends is also top of the list for members of Gen Y and Gen X as the TV show that most closely resembles their inner circle. Big Bang Theory comes in at #2 for both. Adults that fall into the Boomers and Silent Generations are more likely to say Golden Girls and Cheers. As a card-carrying member of Gen X, I noticed a glaring difference of opinion between “us” and Gen Y… Jersey Shore made their top ten for show that most resembles their friends. Scary Interesting to imagine Snooki as my BFF.

For more information on this data, please contact BIGinsight™.

And for additional info from our latest survey:  Blacks, Asians & Hispanics Say Healthcare Reform Will Benefit Majority; Whites Disagree, According to Latest American Pulse™ Survey

Source: American Pulse™ Survey, Mar-2012, N=3892

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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Knowledge is Power

In the most recent American Pulse™ survey, we asked respondents to answer questions about both citizenship and pop culture to see which they were more informed about.

Contrary to what some of us thought would happen, there were no shocking results that put pop culture well above citizenship on the radar of these respondents. Surprising to me was that only 20.3% of Adults 18+ knew that “GTL” stood for “Gym, Tan, Laundry” which, of course, has been made famous by the always entertaining MTV hit Jersey Shore.

The citizenship question that stumped people the most was, “Who is the current Speaker of the House of Representatives?” with only 53.0% knowing that it was John Boehner. I found the overall results to be encouraging.

Registered Voters indexed higher for all correct citizenship answers compared to Adults 18+ as a whole. While the nature of my job requires me to be informed about all aspects of consumers and society as a whole, it’s good to know that others are staying informed about the role of their government and the people who run it. When we head to the polls and exercise rights that many in the world do not have, being as informed and up-to-date on what you are voting on is crucial, regardless of your political affiliation or lack thereof.

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