I’ve been making a list, checking it twice, storing it in my mobile device…and clearly singing as I do so. Nearly 3 in 10 (29.7%) Mobile Users say they do the same—minus the singing. However, according to Prosper Mobile Insights™, the most popular merry mobile activity among smartphone and tablet users is taking pictures (85.0%), so get ready for all the Instagram notifications! The majority also plan to check the weather and keep in touch with loved ones they won’t get to see for the holidays, thanks to mobile making it so easy to share every holiday moment with those near and far.
Top mobile holiday activities are similar across genders, and there really isn’t much of a battle between men and women when it comes to spreading holiday cheer via technology. Women win the title of “Cheermeister” on nearly all mobile activities analyzed. From sharing holiday experiences through social media, to looking for holiday recipes and even purchasing products, Female Mobile Users appear more likely than their male counterparts to get merry with mobile this year:
Click here to access the complimentary Mobile InsightCenter™ and see all of the holiday mobile activities!
Women are also much more prone than men to use their smartphones and tablets for discovering new decorating ideas, keeping track of upcoming holiday events (thank you Google calendar for reminding me where I need to be all the time!) and keeping gift lists. If you are like me, that gift list doesn’t just say “shirt for brother” – it lists the brand, color, size, special fit and perhaps even a photo so you can just show a store associate and quickly locate what you need.
Speaking of shopping…searching for gifts, stores and deals is another hot holiday activity to accomplish via mobile among both men and women, along with purchasing products. To find out more about how Mobile Users prefer to make mobile purchases, be sure to check out our latest release: Browsers/Apps More Popular than Swipe/Tap Method for Mobile Holiday Purchasing, according to Prosper Mobile Insights™
Source: Prosper Mobile Insights™ Mobile Survey, NOV-12, N=333
© 2012, Prosper®
It looks as though mobile devices are here to stay; purchase intentions have been on the rise since 2011, even as the cost of living increases. The latest iPhone installment and newest Droid tablet appear to be on the “Do Not Cut Back” list for most consumers:
More and more consumers are acquiring the means to be mobile.
Naturally, those who have smartphones and tablets are using them for a variety of purposes. Some may even be considering replacing their laptop! Although a desktop or laptop computer is the preferred method for Internet access, this portion has been declining since April 2012. Earlier this year, 2 in 3 (67.1%) preferred using a computer to access the Internet, compared to just over half (56.7%) as of August. Mobile Users who prefer using a smartphone for web surfing have increased in numbers from April (22.3% to 29.0%) along with those who opt for tablet devices (10.7% to 14.3%).
Further, those mobile users with smartphones are going beyond the basics of their gadgets—they not only have means, but also the motivation to use their devices to the fullest. As of September, only 11.7% say they use their smartphone just for call/text/email. The rest of users are split: 46.0% use the basic features plus some applications while 42.2% say their smartphone is their life! These avid users remain in the majority while the proportion of phone fundamentalists is trending downward:
Would you like to discover your own mobile insights? All of these and more can be found at the Prosper Mobile InsightCenter™. Check it out soon! For the entire month of October, Prosper Mobile Insights is offering an All Access Pass to behind-the-scenes segments including wireless providers, retailer shoppers and extended demographic segments.
Source: Prosper Mobile Insights™
© 2012, Prosper®
Researching products on a smartphone or tablet is quite popular among Mobile Users – 39.6% say they regularly conduct mobile research while 48.5% occasionally do so. Two in three (66.5%) also regularly or occasionally purchase products using their mobile devices. It’s no big surprise that mobile cross-shopping (searching the web on a mobile device to compare offerings and prices while browsing a physical store) is a growing trend among shoppers equipped with smartphones and tablets.
More than half (59.1%) say they have compared prices on a mobile device while shopping in a physical store. 1 in 3 still purchased from the same physical store (34.5%) but just as many chose to purchase from a different retailer (33.8%). The next most popular mobile cross-shopping activities include purchasing from another retailer’s website, either using a smartphone or tablet (25.9%) or logging on using a laptop after leaving the store (22.3%). Those Mobile Users who shopped Best Buy or Amazon.com in the past 90 days are more likely to engage in these activities:
*For this analysis, Shoppers are defined as those who said they shopped at a particular retailer in the past 90 days.
It’s interesting to see the vast majority of those who’ve recently visited Best Buy have cross-shopped without leaving a store, further promoting Best Buy’s growing reputation as Amazon.com’s showroom. These savvy mobile users are looking for the best buy, whether it’s at their current shopping location, next door or online.
Further, mobile devices are great shopping companions. 39.0% say they’ve used a smartphone or tablet to check out product reviews, 35.7% have scanned a QR code for more info, 23.8% have “checked in” for a discount and 17.7% requested a price match—all while shopping in a physical store! Amazon and Best Buy customers are even more prone to these thrifty digital habits:
Over a third (36.8%) of Best Buy shoppers say they’ve requested a price match via mobile while shopping…perhaps they’ve informed a Geek of a better buy found through the Price Check app from Amazon? Best Buy could be in trouble if Amazon’s customers continue to find the site so favorable.
Source: Prosper Mobile Insights™, Mobile Survey (AUG-12), N=328
© 2012, Prosper®
Does your data run low? Do you guard it on the go? Do you track it with an app or budget like a pro?
Conveniently fitting my rhyme, nearly half of Mobile Users would simply say “No!”
47.2% admit they do not actively track their data usage (50% of Verizon customers and 43.7% of AT&T customers say the same). For those Mobile Users who do watch how much data they use to post social updates, check their email, listen to music and “draw something” for friends, the top activity to manage data is an upgrade! Other consumers with tighter wallets turn off data throughout the day, budget data usage and cut out certain activities that use up too many gigs:
1 in 10 Verizon customers also download an app to watch how close they come to their data limit. 8.7% of AT&T customers say they have switched providers to increase their available data.
It’s clear Mobile Users don’t want wireless companies to do away with unlimited data plans: 80.4% would rather pay a flat rate for data each month, regardless of how much they use while 19.6% prefer to pay per GB used. (I fall into that 1 in 5…paying for 4 GB of data each month and using about 0.5 GB is a little disheartening.)
At the moment, the majority of Mobile Users (66.9%) say they have unlimited data plans. More Mobile Users on Team Verizon (72.4%) have these unrestricted plans while 52.4% of AT&T customers say the same.
Concern over data usage certainly isn’t stopping mobile users from browsing the web on their smartphones or tablets. Most prefer to use their device to access Google and Facebook while others say they ONLY use their device to access email or conduct a browser search—no need for a laptop or desktop for these mobile-savvy consumers!
Source: Prosper Mobile Insights™ Mobile Survey, July 2012, N = 326
© 2012, Prosper®
In an election year, important issues are top of mind and above the fold, and I’ve seen all things from the economy, health care, Social Security, gas prices…..but not education. Sadly, the majority of Americans (65.2%) feel the quality of education in the U.S. has gotten somewhat or much worse in the past 10 years. This number increases with age: a whopping 74.8% of the Silent Generation thinks schooling standards have sunk. 74.5% of Boomers, 61.7% of Generation X and 46.5% of Generation Y agree.
Not surprisingly, given our society with such luxuries as T9, auto correct and basic spell check, writing and spelling top the list of suffering subjects along with knowledge of historical events. The majority of Americans also said children’s abilities in the areas of life skills, reading and basic mathematics have gotten worse in the past decade:
Although fewer than the majority think science, vocational skills and creative skills are worse these days than in the past, they certainly aren’t any better. Only 18.2% believe trade/vocational skills are somewhat/much better and just 1 in 5 has seen improvement in children’s understand of scientific principles (20.8%) and creativity (21.9%).
Whether or not technology plays a part in the plunging principles of education is still up in the air. 51.3% of Americans say technology has had both a positive and negative effect on the quality of education—however, general consensus leads towards the positive:
Younger generations are more likely to recognize the positive effects of technology on education (learning basic computer skills, research and data analysis, virtual simulations from bacterial growth to flight imitation). More than one-third of Gen Y (35.5%) say overall technology has had a positive effect on learning. However, Boomers are more skeptical of technology’s educational benefits and may be thinking about how devices like smartphones can take the place of brainwork at times. Slightly more members of this generation (23.1%) believe technology has had a somewhat or very negative affect on education vs. those who say the outcome has been positive (21.7%). Perhaps these older Americans are thinking of things like spell checkers, instant access to the Internet to look up facts and even the ease of plagiarism with the web.
Although the majority has noticed a drop in educational quality, technology does not appear to be the culprit (or at least not the only reason why young Americans can’t spell basic words without the help of auto correct!)
Source: American Pulse™ Survey, June 2012 #1, N = 3603
© 2012, Prosper®
Last month we explored the idea of voice activation on mobile devices and found many smartphone and tablet owners use this feature for directions (55.2% regularly or occasionally ask for navigation help). I know I’ve done this while driving, speaking the name of the place I am looking for so I can get turn by turn instructions. I’ve also been guilty of talking to text while driving. With many states like Ohio looking to pass laws regulating the use of electronic devices while driving* (not just texting, which is already a no-no in 39 states), we wanted to know if Americans thought speaking to a device was any safer than using hands-on methods, or if voice commands were just as distracting.
The majority of Americans say it is slightly or much less dangerous to talk to a device instead of engaging in traditional hands-on activities while driving. However, 1 in 4 believes voice capabilities like talking to text bring with them the same amount of danger as talking with your fingertips:
While the different generations (Gen Y, Gen X, Boomers and Silent Generations) agree on the perceived level of danger, these age groups disagree on what specific mobile activities should be banned by law. The majority say hands on activities (texting, hands on phone calls, browsing the web, playing games, etc.) should be illegal, but older generations are most likely to also want to ban hands-free activities like talking to text. Those in Generations X and Y on the other hand, are less likely to be willing to give up talking to text, asking for directions or using other voice commands.
Perhaps members of Gen X and Gen Y are more accustomed to multitasking and technological gadgets in general while older generations are more likely to see these devices as potential distractions.
The late Ray Bradbury wrote in his novel Dandelion Wine:
Every time man and machine look like they will get on all right –boom! Someone adds a cog, airplanes drop bombs on us, cars run us off cliffs.
He may not have been able to predict how dangerous texting while driving can be (or playing Words with Friends—sadly, I’ve seen this), but he warned his readers 50+ years ago of the dangers and diversions technology can create.
*In Ohio, a law will soon take effect banning those under 18 from using ANY sort of handheld electronic device for ANYTHING. Drivers have to be pulled over first, so luckily adults like myself who look like highschoolers won’t be pulled over when making phone calls or checking a GPS 🙂
Source: American Pulse™ Survey, MAY-12 #2
© 2012, Prosper®
American Pulse™ is a trademark of Prosper Business Development.
Do you ever find yourself driving down the highway, asking your smartphone for directions to a restaurant or a friend’s house? 3 in 4 Mobile Users say they utilize at least some form of voice activation on their smartphones or tablets, for a variety of uses from commands (“Call Mom”) to personal assistants (“Siri, what restaurants are nearby?”), according to the latest mobile survey from Prosper Mobile Insights.
The most popular voice features are Internet searches and directions. Nearly 1 in 3 (32.0%) regularly speaks to a device to search the Web and another 20.7% ask their smartphone or tablet for directions. 14.6% say they regularly talk to text, 12.8% utilize personal assistants and 11.6% use voice commands often:
Among the 74.4% who use voice activation at least occasionally, most (63.1%) are somewhat or very satisfied with the voice capabilities on their mobile devices. However, about a fourth of this group (23.8%) is neutral—they are neither satisfied nor dissatisfied. Perhaps these folks just haven’t used voice activation to the fullest? Maybe they’ve read too many autocorrect mishaps? Or maybe other smartphone and tablet features are just more alluring. Mobile Users say texting, Internet access, calling and email are the top features they can’t live without, along with GPS and of course, apps.
Even more insights are available on your tablet via the Prosper Mobile InsightCenter. You can install the app on your iPad or download to your Android™ tablet. No tablet? No problem! View the InsightCenter online here.
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Source: Prosper Mobile Insights™ Mobile Survey, April 2012, N=328
© 2012, Prosper®