Do you hear what I hear? That wasn’t eight tiny reindeer up on the housetop recently, but the soft sounds of mouse clicks bringing joy to all of those good little girls and boys, as holiday shopping online topped out “Hot or Not?” segment for December.
Those who love the annual Christmas tradition of fighting for a parking space, scouring the [sale] racks for perfect gifts, and braving the long checkout lines, however, kept holiday shopping in stores alive at #2 in our heat spectrum this month. Buoyed by a large proportion of celebrants under 35, New Year’s Eve Parties clocked in at #3.
And perhaps one of the stories we’ll hear most about in 2013, mom-to-be Kate Middleton, Duchess of Cambridge, bested the results for Princes William and Harry earlier in the fall. She’s certainly shaping up to be the next people’s princess [at least among us Yanks] – particularly among women 35+.
Proof that you can put anything in front of the word “diamond” and find gift-giving success among the female crowd: about two in five women gave brown/chocolate diamonds two thumbs up. Ditto for cashmere. And rounding out fashion, while ugly christmas sweaters registered pretty cool on our heat-o-meter this month, those under 35 found the humor in this new holiday tradition.
Finally, while it appears that consumers certainly intend to celebrate as the ball drops for 2013, don’t expect them to be rockin’ with Ryan Seacrest.
For more on what we found “Hot or Not?” for the month of December, plus other consumer highlights, check out this month’s video briefing:
Happy New Year!
© 2012, Prosper®
BIGinsight™ is a trademark of Prosper Business Development
The “Hot or Not?” segment in our September survey was full of current events, personalities, and [my favorite] fall fashion trends. But what trumped the royal family, fantasy football, and peplum tops?
The 2012 Presidential Election.
I guess, though, it would be a little disturbing if the 9,000+ consumers who completed this month’s survey were more excited about the next generation Wii U than the race to the White House. #priorities
Fall’s arrival also has consumers gearing up for the 2012 NFL season as well as fantasy football leagues. And, despite its recent political controversy, Chick-fil-A is still a winner with fast foodies:
In other news, it appears that Prince Harry’s recent antics in Las Vegas only served to endear him further with Americans at large. The royal, now serving in Afghanistan, bested big bro Prince William in our poll this month. Lance Armstrong – with his own “Did he? / Didn’t he?” doping drama – found himself in an unfamiliar position toward the end of the pack this month.
With half the population – i.e. men – finding little to get excited about here, fashion trends typically find themselves in “ice cold” territory. However, it does look like ladies’ best bets for fall are entrenched in the more preppy territory with hunter green and blazers topping vegan leather and peplum tops.
I’m grateful, though, that women under 35 are more psyched about the faux leather movement: while my husband recently gave my leather-like coated denim a big thumbs down [the term “80s groupie” was used], this is a trend I’m planning to stick with…anything to keep you young, right?
For more on what we found “Hot or Not?” for the month of September, plus other consumer highlights, check out this month’s video briefing:
© 2012, Prosper®
BIGinsight™ is a trademark of Prosper Business Development Corp.