2011 in Review: At the Movies

Grab your popcorn…it’s showtime for the year’s Top Movies, as we continue our year-end review of our What’s Hot/What’s Not selection (courtesy of our monthly Consumer Intentions & Actions® survey¹).

As you already know, we ask respondents to rate a list of trends, personalities, events, etc. as “hot” or “not”; the items we ask about are based on input from our respondents from the previous month’s survey as well as a variety of current trending topics.

While we only asked about 13 productions in 2011, it’s clear that consumers were most eagerly anticipating sequels. With the exception of The Help (Sept-11) – the overall favorite among Women – our Top 5 movies were continuations of storylines previously viewed on the big screen:

1. Transformers: Dark of the Moon (Jul-11)²
2. X-Men: First Class (Jun-11)
3. Harry Potter and the Deathly Hallows, Part 2 (Jul-11)
4. Pirates of the Caribbean: On Stranger Tides (May-11)
5. [tie] Sherlock Holmes: A Game of Shadows (Dec-11)
   [tie] The Help (Sept-11)

Interestingly, it doesn’t seem that moviegoers were eager to declare their allegiance to Team Edward Robert Pattinson, at least according to our Adults 18+ [read: non-tweens]. His two major outings for 2011, Twilight: Breaking Dawn (Nov-11) and Water for Elephants (Apr-11), landed at the bottom of our list. Now does this mean that consumers thought that these were the worst movies for 2011? Absolutely not (and box office results dispute this…as well as yours truly). But, among the movies we surveyed, our lower ranking ones were simply less anticipated than the likes of Transformers, X-Men, and the gang from Hogwarts.

Be sure to click the chart below for the full ranking of our 2011 films.

Hottest Movies in 2011 (click to enlarge)

And, stay tuned…in a few days, we will also be releasing our list of Top Celebrities/Personalities for 2011.

Do you have a suggestion for the 2012 What’s Hot/What’s Not list or see anything surprising in this list? Please leave a comment below.

And, for more information on this data, please contact BIGinsight™.

¹ Hottest Trends for 2011 are limited to the 145 trends, personalities, events, etc. that were included in one of the 12 2011 Consumer Intentions & Actions® Surveys. Looking for Ryan Gosling, Charlie Sheen, Pippa Middleton, Keurig Coffee Makers, Occupy Wall Street, or Groupon? We got ‘em. Sorry about your luck on George Clooney, Zooey Deschanel, beach vacations, any of the Real Housewives, or Sperry Topsiders; they just didn’t make the our cut this year.

² The month/year each item was asked is denoted in parenthesis (MMM-YY).

Source: Consumer Intentions & Actions® Survey, JAN – DEC 2011

© 2011, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.

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