With a big list of 145 personalities, trends, and current events vying for a position in our Top Ten Hottest Trends for 2012, we thought we’d take a look at some of the other noteworthy findings from the past year:
Golden Girl: The top personality on our list of 145 was one of my four favorite Golden Girls, Betty White (May-12, #18). The nifty nonagenarian bested other celebs – and royals – including mom-to-be Kate Middleton (Dec-12, #31), late-blooming action star Liam Neeson (Oct-12, #40), The Avengers’ Scarlett Johansson (May-12, #44), and Las Vegas favorite Prince Harry (Sept-12, #64).
Making History: The past proves not-so-boring when paired with additive stories from the likes of Pawn Stars, American Pickers, and Hatfields & McCoys, with the History Channel (Jun-12, #12) finishing just shy of the top ten. It appears that portraying “Devil Anse” Hatfield was a boon to Kevin Costner’s stock with consumers; the veteran actor (Jun-12, #65) landed six spots ahead of Magic Mike’s Channing Tatum (Jul-12, #71) #whatistheworldcomingto?
Big at the Box Office: Among last year’s blockbusters, The Amazing Spider-Man (Jul-12, #17) seemed to be the most highly anticipated, though The Dark Knight Rises (Jul-12, #23) and Marvel’s The Avengers (May-12, #26) weren’t too far behind. The Hobbit: An Unexpected Journey (Dec-12, #32), Prometheus (Jun-12, #37), Twilight: Breaking Dawn, Part 2 (Nov-12, #51), The Hunger Games (Mar-12, #56), Total Recall (Aug-12, #58), and Skyfall (Nov-12, #59) landed a bit lower on the list.
Fashion Trends to Try: By their very nature of not appealing to most of the male portion of the population, fashion trends tend to fall a bit lower on our list, but here are the top trends consumers were willing to try in 2012: 1. Ankle Boots (Oct-12, #61), 2. Skinny Jeans (Oct-12, #76), 3. High-Low Skirts/Dresses (Aug-12, #80), 4. Jean Jackets (May-12, #82), 5. Colored Denim (Aug-12, #83). Trends to avoid? Hip-enhancing Peplum Tops (Sept-12, #144) and Elmer Fudd-like Trapper Hats (Jan-12, #143).
Not-So-Honorable Mention: At #145 on our list this year, Man Candles (Jun-12) wins the prize as the unhottest (coldest?) trend for 2012. So, it’s confirmed: guys prefer the smell of fresh cookies over mowed grass, lumber, and other icky boy stuff. #noththattheresanythingwrongwiththat
See also: The IT List: Hottest Trends for 2011
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BIGinsight™ is a trademark of Prosper Business Development
With the calendar flipping over to November and the holiday season right around the corner, let’s put official closure on October with a look at our “Hot or Not?” segment from our latest monthly survey.
While the holiday itself was a bit of a bust (#thanksSandy), the record number of consumers planning to celebrate this year BOOsted Halloween to the top of our list for October. The new Kindle Fire HD tablet followed closely behind [note: the Apple iPad Mini is currently up at bat in our November survey]. And while both operating systems scored well with consumers, Google’s Android platform eked out a victory over Apple iOS:
Now trending on Forbes.com: The Aging Of Apple? Google Android Voted Coolest Kid On The Playground
Consumers also still seem pretty Taken with Liam Neeson, and The New Normal is looking pretty cool compared to hot competitor Modern Family. Ankle boots and skinny jeans look like they’ll make a trendy transition from fall to winter this year, particularly among women 18-34.
Finally, in what may have renewed my hope in the morality of U.S. consumers: Here Comes Honey Boo Boo was voted little Miss “Not” Hot for October.
For more on what we found “Hot or Not?” for the month of October, plus other consumer highlights, check out this month’s video briefing:
© 2012, Prosper®
BIGinsight™ is a trademark of Prosper Business Development Corp.