The Help, War Horse, The Artist are Consumers’ Best Picture Picks

If consumers had the vote on OSCAR® night, they’d select The Help for the top prize at the upcoming ceremony. This is all, of course, according to the nearly 9,000 respondents in our February Consumer Survey.  One in four (25.2%) are predicting that the bestseller will translate to Best Picture, while War Horse (17.5%) and The Artist (16.5%) are consumers’ other top contenders.

Although decidedly not the typical “click flick,” support for The Help grows among females. More than a third of ladies 18 to 34 (34.9%) deem it OSCAR®-worthy, while nearly as many women 35+ (32.0%) say the same. Young Men (18 to 34) are calling a much tighter race among the top three flicks: War Horse (15.7%), The Help (15.6%), The Artist (14.9%). Men 35+ are more likely to place odds on War Horse (22.4%) or The Artist (18.6%), rather than The Help (17.7%).

Among the other nominees for Best Picture, consumers place The Tree of Life, Midnight in Paris ­(although an excellent non-Woody-Allen Woody Allen flick), and Hugo as the least likely contenders to win the Academy’s top award.

Interestingly, when asked to select their favorite movies of the Best Picture contenders (as opposed to the movie they predict will win), Moneyball enters the game. The Brad-Pitt-helmed flick scores a home run with Men 18-34 and bats second among guys over 35 (behind War Horse). Two in five women in both the 18-34 and 35+ age brackets say The Help is their favorite…#nocontesthere

Truth be told, I’m rooting for the Red Carpet telecast.

For more information on this data, please contact BIGinsight™.

Source: BIGinsight™ Monthly Consumer Survey – FEB-12 (N = 8716, 2/1 – 2/8/12)

© 2012, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp

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2011 in Review: At the Movies

Grab your popcorn…it’s showtime for the year’s Top Movies, as we continue our year-end review of our What’s Hot/What’s Not selection (courtesy of our monthly Consumer Intentions & Actions® survey¹).

As you already know, we ask respondents to rate a list of trends, personalities, events, etc. as “hot” or “not”; the items we ask about are based on input from our respondents from the previous month’s survey as well as a variety of current trending topics.

While we only asked about 13 productions in 2011, it’s clear that consumers were most eagerly anticipating sequels. With the exception of The Help (Sept-11) – the overall favorite among Women – our Top 5 movies were continuations of storylines previously viewed on the big screen:

1. Transformers: Dark of the Moon (Jul-11)²
2. X-Men: First Class (Jun-11)
3. Harry Potter and the Deathly Hallows, Part 2 (Jul-11)
4. Pirates of the Caribbean: On Stranger Tides (May-11)
5. [tie] Sherlock Holmes: A Game of Shadows (Dec-11)
   [tie] The Help (Sept-11)

Interestingly, it doesn’t seem that moviegoers were eager to declare their allegiance to Team Edward Robert Pattinson, at least according to our Adults 18+ [read: non-tweens]. His two major outings for 2011, Twilight: Breaking Dawn (Nov-11) and Water for Elephants (Apr-11), landed at the bottom of our list. Now does this mean that consumers thought that these were the worst movies for 2011? Absolutely not (and box office results dispute this…as well as yours truly). But, among the movies we surveyed, our lower ranking ones were simply less anticipated than the likes of Transformers, X-Men, and the gang from Hogwarts.

Be sure to click the chart below for the full ranking of our 2011 films.

Hottest Movies in 2011 (click to enlarge)

And, stay tuned…in a few days, we will also be releasing our list of Top Celebrities/Personalities for 2011.

Do you have a suggestion for the 2012 What’s Hot/What’s Not list or see anything surprising in this list? Please leave a comment below.

And, for more information on this data, please contact BIGinsight™.

¹ Hottest Trends for 2011 are limited to the 145 trends, personalities, events, etc. that were included in one of the 12 2011 Consumer Intentions & Actions® Surveys. Looking for Ryan Gosling, Charlie Sheen, Pippa Middleton, Keurig Coffee Makers, Occupy Wall Street, or Groupon? We got ‘em. Sorry about your luck on George Clooney, Zooey Deschanel, beach vacations, any of the Real Housewives, or Sperry Topsiders; they just didn’t make the our cut this year.

² The month/year each item was asked is denoted in parenthesis (MMM-YY).

Source: Consumer Intentions & Actions® Survey, JAN – DEC 2011

© 2011, Prosper®

BIGinsight™ is a trademark of Prosper Business Development Corp.