Hot Trends for October: Halloween, Kindle Fire HD…and Honey Boo Boo?

With the calendar flipping over to November and the holiday season right around the corner, let’s put official closure on October with a look at our “Hot or Not?” segment from our latest monthly survey.

While the holiday itself was a bit of a bust (#thanksSandy), the record number of consumers planning to celebrate this year BOOsted Halloween to the top of our list for October. The new Kindle Fire HD tablet followed closely behind [note: the Apple iPad Mini is currently up at bat in our November survey]. And while both operating systems scored well with consumers, Google’s Android platform eked out a victory over Apple iOS:

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Consumers also still seem pretty Taken with Liam Neeson, and The New Normal is looking pretty cool compared to hot competitor Modern Family. Ankle boots and skinny jeans look like they’ll make a trendy transition from fall to winter this year, particularly among women 18-34.

Finally, in what may have renewed my hope in the morality of U.S. consumers: Here Comes Honey Boo Boo was voted little Miss “Not” Hot for October.

For more on what we found “Hot or Not?” for the month of October, plus other consumer highlights, check out this month’s video briefing:

Source: BIGinsight.com

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BIGinsight™ is a trademark of Prosper Business Development Corp.

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