Home > American Pulse, Consumer Behavior & Trends, Economy > Pursuit of Happiness? Or Quest for Cash?

Pursuit of Happiness? Or Quest for Cash?

With a struggling economy and growing numbers of budget-conscious consumers, does the need for cash outweigh the desire to live a full life? Thankfully, no! On a 7-pt scale from “Make Money” to “Enjoy Life,” the majority of all Generations place themselves closer to the “Enjoy Life” side. Members of the Silent Generation (born 1945 or earlier) are the most likely to be living life to the fullest, averaging a 5.3 out of a perfectly happy 7. Gen X and Gen Y, scoring 4.5 and 4.6 respectively, still seem to have wealth woes holding them back from a more gung ho pursuit of happiness. (See the report here!)

Members of the Silent Generation appear to be sitting pretty—either already retired or poised to be so soon. 93.5% of them would rather spend time with family than spend time making money and 87.3% would like to spend time with friends (12.7% would choose a new technology device over their friends!) At this time in their lives, the majority of the Silent Generation would also like to have a full life (87.6%) rather than a full bank account (12.4%).

On the other side of the generation spectrum, members of Generation Y seem to be divided. Half of them appear to be doing well financially (either living with parents or gettin’ paper like Chris Brown) while the other half is struggling to make ends meet. Almost half (43.6%) would choose a job that pays well over one they truly enjoy. This compares to only a third (34.2%) of all Americans who would trade job satisfaction for a bigger paycheck. There are times when I agree with these struggling Gen Yers (a girl’s gotta eat!), but lucky for me, I have a fulfilling job that also pays the bills.

Good (and surprising to some) news, friends still trump tech toys for members of Gen Y! 76.8% of Gen Y would rather hang with friends than twitter around with a new smartphone or tablet (23.2%). Although my smartphone is addicting, I agree with the majority here—friends make my life more enjoyable than my smartphone (although Words with Friends combines the best of both worlds).

Even though money is tight, enjoying my life to the fullest is much more important to me than making money or buying “stuff.” Sure, I would love to have a full bank account (for now, a stable one will do), but I would much rather have a full life. In order to achieve this, I give up certain “luxuries” so I have some spare cash. It’s all about priorities—gas money to visit home is more important than paying for cable. Going out with friends is more important than a trip to the mall to buy new shoes or get a haircut. When you think about it, what good is “stuff” when you have no one to share it with? (And I mean in person sharing, not Facebook bragging sharing)

Where do you stand on the scale from “Make Money” to “Enjoy Life”? How do you find ways to pursue happiness in a tough economy? We love to hear from you!

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: